In this insightful episode, we sit down with Julia Winter, the creative force behind the jewelry brand Jewel Ya. As she marks over two decades in the industry. Julia shares her journey from a corporate career to founding and nurturing her own jewelry business. She delves into the challenges of starting from scratch, evolving with the digital age, and maintaining a connection with her customers through email marketing. Julia's story is a testament to perseverance, customer focus, and the importance of continuous learning in building a lasting business.

Key Points Covered:

1. The Journey Begins: Julia recounts her transition from a corporate career to chasing her passion for jewelry design. With a modest investment and a desire for work-life balance, Julia's story starts with trunk shows in her dining room and evolves into a nationwide presence.
2. The Evolution of a Jewelry Brand: Over 21 years, Julia navigated the shift from in-person sales and wholesale to embracing the digital transformation. She highlights the initial challenges and learning curves of moving her business online and how it has expanded her reach.
3. Customer Focus and Email Marketing: Julia emphasizes the significance of listening to customers and adapting based on their feedback. She champions email marketing as her most effective communication tool, providing a direct line to her audience and fostering a community around her brand.
4. Perseverance Through Ups and Downs: Reflecting on her journey, Julia acknowledges the moments of doubt but underscores the drive to persevere. Her dedication to her business, combined with the necessity of earning a living, propelled her forward even when faced with obstacles.
5. Advice for New Entrepreneurs: Julia offers sage advice for those starting their entrepreneurial journey. She stresses the importance of being customer-driven, persevering through challenges, and the invaluable role of continuous learning and adaptation.

Closing Thoughts: Julia Winter's entrepreneurial journey is a masterclass in building a business with integrity, creativity, and resilience. Her story inspires aspiring business owners to stay true to their vision, listen to their customers, and embrace the journey's highs and lows with perseverance and grace.

Follow Julia:

www.Jewelya.com

www.instagram.com/jewelyadesigns

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In this engaging episode, we dive into the world of Amanda Shaw, the creative force behind The Bark Day Planner, a business dedicated to throwing unforgettable parties for pets. From leaving a promising career in neuroscience to navigating the challenges of a niche business, Amanda shares her inspiring journey, the pivotal moments that shaped her path, and her aspirations for the future. We also explore the impact of media features on her business and the potential of branching into reality TV.

Featured Guest: Amanda Shaw, Founder of The Bark Day Planner

Key Points Covered:

• Amanda's Transition from Science to Entrepreneurship: Discover how Amanda's love for dogs and a DIY party for her golden doodle Teddy sparked a groundbreaking career shift.
• Building The Bark Day Planner: Learn about the challenges and triumphs of starting a pet party planning business, from DIY beginnings to creating a distinctive brand identity.
• Expanding into Products: Amanda discusses diversifying her business with pet party boxes, acquiring Buster's Party Shop, and the challenges of navigating product-based business dynamics.
• Navigating Setbacks: From difficulties with Etsy to personal health challenges, Amanda shares how resilience and creativity helped her overcome obstacles.
• Media Features and Visibility: Amanda highlights how being featured on ABC and other media outlets significantly boosted her business and the importance of building credibility.
• Future Aspirations: From expanding her team to dreaming of starting a rescue and possibly landing a reality TV show, Amanda shares her ambitious vision for the next five years.

Valuable Takeaways:

• Leap of Faith: Amanda's journey underscores the importance of following your passion, even when it means leaving a secure career path.
• Brand Identity Matters: Investing in professional branding can transform your business and connect you with your ideal clients.
• Media Power: Strategic media features can catapult your business into the spotlight, enhancing credibility and attracting a wider audience.
• Resilience is Key: Facing and overcoming setbacks is part of the entrepreneurial journey. Persistence and adaptability are crucial for long-term success.

Where to Find Amanda Shaw and The Bark Day Planner:

• Website: www.thebarkdayplanner.com
• Instagram: @TheBarkDayPlanner

Closing Thoughts: Amanda Shaw's entrepreneurial path is a testament to the power of passion, resilience, and the willingness to embrace the unknown. Her story not only inspires pet lovers but also budding entrepreneurs to pursue their unique visions, no matter how unconventional they may seem.

Grab my new book, Customer Obsession

Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website

https://www.kerriefitzgerald.com/websiteVIP

A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!

Join waitlist Learn More

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In this bonus episode, Kerrie shares new services that she is offering, specifically focusing on website audits. She explains that she is trimming down her current business and only offering services that are fun for her. Kerrie also discusses her experience with burnout and how it has made her reevaluate her workload. She highlights two areas she excels in: marketing and growth strategy, and website design. She introduces the website audit service, explaining what it includes and who it is for.

Takeaways

• It's important to only offer services that are enjoyable and fun for you.
• Burnout can lead to reevaluating your workload and making changes to prioritize self-care.
• Kerrie excels in marketing and growth strategy, as well as website design.
• The website audit service helps businesses identify and fix issues with their websites to improve conversion rates and customer experience.
• The service is beneficial for those who are aware their website needs improvement but don't know how to fix it or can't afford a full website redesign.