The future of business is doughnut shaped: What’s the impact of your business? Auditing for Regeneration.

In the journey to building a regenerative business, let's dive into "What’s your business’s planetary Impact?" We're delving into the often overlooked facets of your business - the good, the bad, and the ugly.

Every business has its darker side—modern day slavery, waste, pollution, and carbon emissions. It's time to face the ugly truth about your business.

But fear not! Today, we embark on a journey towards regenerative progress. Moving beyond conventional methods to explore the bigger picture. What is our perspective of the living world, and what is our relationship to its ecosystems?

Key Steps:

Audit:

Unveil aspects of our business we didn’t know existed. It's not just about audits; it's about facing our dirty side. What is holding us back, and where is the toxicity in our business?

Consider models like Doughnut Economics, a roadmap for building a regenerative business.

Break it down into key areas: Health and Wellbeing, Energy, Heat, and Water, Nature and Biodiversity, Transport and Travel, Materials, Consumption, and Waste.

Identifying Impacts:

Bring in a diverse group from leadership to juniors, from designers to engineers. You need cognitive diversity and a range of ideas. Identify all negative and positive impacts. Be honest!

Ideation Process:

Armed with knowledge, it's time for the ideation process. Brainstorm actionable solutions that form the foundation of your regenerative strategy.

Regeneration- Time for Action:

Appoint and launch your change team. Address negatives and enhance positives. Your business becomes a force for positive change.

The impact your business has on the planet is within your control. Let's take the first step towards a regenerative future. To understand green finance, watch "How to Start Building a Regenerative Business."

👍 Like, 💬 Share. To explore how I can support you on this remodeling, get in touch. Learn more about my consultancy and short courses. 

Be useful, be kind. 

🌱 How to Start Building a Regenerative Business

Clean your money and grow social investments

In today's video, we explore two vital steps: Profit and People. Businesses must pivot towards solutions driving real systemic change for a cleaner, positive future. The key lies in the delicate balance between profit and people—a concept known as Green Capitalism or a Green Swan.

Profit: Get Your Money Clean 💸

Consider responsible profit allocation

Owners, shareholders, or back into the business? Support organisations like https://www.onepercentfortheplanet.org/ allocating just 1% of profits to impactful projects, NGOs, and charities. Or Involve employees in deciding where profit shares go.

Explore Green Pensions:

Opt for green pension investments to influence institutions managing your money away from fossil fuel companies.

Choose Sustainable Banking

Make a difference by banking with institutions committed to sustainability. Move your money if your current bank has invested interests in fossil fuels.

Invest Wisely

Opt for green, sustainable investments that prioritise people and planet protection.

People: Beyond Finances 🤝

Internal Social Investments

Assess your work culture, align foundational values with employees.

Consider organisational structure, values, and belief systems that drive positive change.

Rewarding Staff

Recognise and incentivise sustainability efforts for a positive work environment.

External Social Investments

Volunteer time actively in community initiatives to strengthen connections.

Contribute to conservation, education, social uplift, and overall societal well-being.

🌿 Building a Regenerative Business means aligning money and investments with people to contribute to a regenerative economy. Stay tuned for more videos on auditing, communications, product development, team building, and purpose setting.

Ready to take your business into the regenerative age? 🚀 DM me or email me. Let's make a positive impact together! 💚

#RegenerativeBusiness #Sustainability #GreenCapitalism #PositiveChange #BusinessForGood #PeopleAndProfit #RegenerativeBusiness #ClimateAction #RegenerativeMindset #brandpurpose

Ever wondered what "regenerative" really means in the business world? Join me as I break it down in this video.

Sustainability vs. Regeneration

First off, let's clear the air – sustainability is crucial, no doubt. It's the first step toward regeneration. However, my gripe lies with businesses that merely use sustainability as a buzzword to mask their true intentions. True sustainability involves cleaning and greening your organisation, reducing your negative impact on the planet. But, when it's used to manipulate perceptions or drive products into new markets, that's greenwashing.

The Regenerative Mindset

My goal? Fast-tracking sustainable action by adopting a regenerative mindset. But what does "regenerative" mean? Simply put, it's about replenishing and restoring. It's about undoing the damage caused by 150 years of industrialization and consumerism, not just mitigating it.

🎉 The Party Analogy

Think of our planet as a party that's gotten out of control. Sustainability is like ordering a cab and going home – it's about stopping the damage. Regeneration? It's the cleanup crew. It might seem like a crude analogy, but it simplifies the concept. We need to switch off the metaphorical music and take away the metaphorical booze to make a real change.

Call to Action:

🌍 Join the Conversation

Let's stop saying "Climate Change" and start calling it what it is – "Climate Damage." And remember, regenerative action is the cleanup we urgently need.

💼 Seeking Stories

Know businesses embracing a regenerative approach? I'm on the lookout for guests for the Brand Mast Flash podcast. Reach out and let's share their inspiring stories!

If you found this video insightful, hit that like button, subscribe for more, and share it with your friends. Together, let's build a regenerative future.