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The Recognized Authority

By: Alastair McDermott - The Recognized Authority
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  • Summary

  • The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field

    Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.

    Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.

    Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.

    This podcast will help you:

    👉 Increase your impact

    👉 Command higher fees

    👉 Work with better clients

    The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.

    Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:

    • Why and how to build authority
    • Developing a unique point of view
    • Building your audience
    • The compound effect of content
    • Making video marketing easier
    • Why positioning is crucial to your business
    • And much more

    With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.

    With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
    © Copyright 2007-2023 · The Recognized Authority · All Rights Reserved.
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Episodes
  • Failing Your Way to Success with Content & Outreach Strategy with Luca Ingianni

    Failing Your Way to Success with Content & Outreach Strategy with Luca Ingianni
    Apr 29 2024

    Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems.

    Luca shares his refreshingly honest journey of "failing his way to success," experimenting with various content formats and outreach approaches over the years. From the writing challenges of blogging to the unexpected connections formed through podcasting, Luca's story offers valuable insights for experts and consultants seeking to build their authority and attract better clients. In this episode, you'll discover:

    • The power of "parasocial relationships" and how they can lead to pre-approved sales conversations
    • Strategies for embracing imperfection and consistency in content creation
    • Lessons learned from Luca's experiments with live interviews and surveys
    • Insights into leveraging authentic personality for more meaningful business opportunities

    Tune in today to gain inspiration and actionable tips from Luca's authentic, trial-and-error approach to content marketing and authority building. Topic: content marketing, podcasting, blogging, authority building, consulting, sales, relationships Key Insights:

    • Embracing imperfection and prioritizing consistency over production value can lead to more sustainable content creation.
    • Podcasting allows listeners to get to know the host's personality, resulting in a "parasocial relationship" that can facilitate easier sales conversations.
    • Experimenting with different content formats and outreach strategies is essential to find the approach that resonates with one's personality and audience.
    • Surveys can be an effective outreach tool for gathering data and elevating authority in a specific domain.
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    48 mins
  • Behind the Scenes: Building a Book from a Podcast

    Behind the Scenes: Building a Book from a Podcast
    Apr 22 2024

    Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?

    In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.

    Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.

    He discusses:

    • Leveraging podcast conversations to scope out a book's structure and themes
    • Exploring the tension between AI tools and authentic thought leadership
    • Testing ideas and hypotheses through expert interviews
    • Developing a useful, practical resource for readers

    Don't miss this rare glimpse into the making of a thought-provoking book.

    Key Insights:

    • Repurposing podcast content into a book can be an effective strategy
    • Having conversations with experts helps scope out a book's themes and structure
    • Creating useful, practical content is essential for building authority
    • Podcasting allows synthesizing diverse perspectives on an emerging topic like AI
    • High-quality content like books and podcasts will help build sustained authority

    Tune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise.

    "Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott

    🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

    📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

    🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

    👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

    Expert Authority Builder Series:

    👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

    👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

    👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

    👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

    🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

    👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

    👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

    👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

    💻 - WEBSITE: https://TheRecognizedAuthority.com
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    12 mins
  • Thought Leadership in the AI Era: Maintaining Authenticity and Credibility

    Thought Leadership in the AI Era: Maintaining Authenticity and Credibility
    Apr 15 2024
    In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership. Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin. The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating these challenges. Key topics discussed include: Defining thought leadership in the age of AINavigating the ethical considerations of using AI toolsMaintaining authenticity and personal branding in an AI-driven landscapeLeveraging AI for content creation, ideation, and repurposingUnderstanding the evolving legal and intellectual property implications Whether you're an established thought leader or aspiring to become one, this episode offers invaluable insights to help you thrive in the rapidly evolving world of AI and thought leadership. Tune in to learn how you can embrace the opportunities presented by AI while safeguarding the integrity of your personal brand and thought leadership. Key Insights: Thought leaders must grapple with the tension between using AI tools to enhance productivity and maintaining authentic, credible contentDefining clear guidelines and policies for the use of AI is crucial to preserve personal brand and thought leadership integrityAI can be leveraged for content ideation, generation, and repurposing, but care must be taken to avoid generic, inauthentic outputEthical considerations around privacy, bias, and misinformation must be addressed when incorporating AI into thought leadership strategiesDeveloping AI literacy and staying up-to-date on the rapidly evolving technology is essential for thought leaders Strategies: Establish a clear AI usage policy and be transparent with your audience about how you are leveraging AI toolsUtilize AI for tasks like research, data analysis, and content formatting, but maintain human oversight and approval for final outputsExperiment with AI-powered tools for ideation, brainstorming, and repurposing content, but avoid over-reliance on AI for core thought leadership contentContinuously educate yourself on the capabilities and limitations of AI to make informed decisions about its integration into your workflows Topic: thought leadership, artificial intelligence, AI, authenticity, credibility, content creation, intellectual property, ethics, personal branding 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com
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    28 mins
Marketing Economics
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