Summary

In this episode, Joe Shelerud interviews Dan Brownsher from Channel Key. They discuss the current state of the e-commerce space, the challenges and opportunities for brands on platforms like Amazon, and the key factors that contribute to a brand's success. They emphasize the importance of high-quality products, brand building, and maximizing total lifetime value. They also highlight the need for brands to utilize upper funnel activities and measure them correctly.

Takeaways

• The e-commerce space is still relatively early in its growth, and there are opportunities for brands to succeed.
• High-quality products, brand building, and targeting the right audience are key factors for a brand's success on platforms like Amazon.
• Maximizing total lifetime value by driving repeat purchases or cross-selling is crucial for sustaining growth.
• Brands should consider utilizing upper funnel activities, such as streaming TV and video, to create brand awareness.
• Measuring the full funnel and understanding the contribution of each stage is important for effective advertising strategies.

Connect with Dan: https://www.linkedin.com/in/dan-brownsher/

Summary

In this episode, Keith from Made In discusses his journey in the e-commerce space and the strategies he implemented to scale the new-to-brand customer on Amazon. He shares insights on testing incrementality, maximizing lower funnel opportunities, expanding search terms, and utilizing Amazon Marketing Cloud. Keith also compares the Walmart Marketplace to Amazon and talks about the potential for international expansion. The episode concludes with a discussion on upper funnel opportunities and where listeners can find more information about Made In.

Takeaways

• Testing incrementality on Amazon can provide valuable insights into the effectiveness of advertising strategies.
• Maximizing lower funnel opportunities, such as search terms, can lead to incremental sales and higher ROAS.
• Carefully expanding search terms and targeting specific customer segments can help optimize advertising campaigns.
• Utilizing Amazon Marketing Cloud can provide valuable data on customer behavior and attribution.
• The Walmart Marketplace is making strides in its ad platform and has the potential to catch up to Amazon's capabilities.
• Expanding internationally can tap into new markets and increase brand reach.
• Exploring upper funnel opportunities, such as video ads and prime streaming, can further enhance advertising strategies.

Summary

In this episode, Abe from XP Strategy joins the Ad Project Podcast to discuss his experience participating in an AI hackathon at the Prosper Show. The hackathon involved creating a new product and all the necessary assets within a tight timeframe using AI tools. Abe shares the challenges and successes of the hackathon, including using ChatGPT for image generation and product packaging. He emphasizes that AI is a tool that can enhance experts and provide a starting point for those who need it. The conversation also explores the future possibilities of AI in advertising and the importance of creativity in utilizing AI effectively.

Takeaways

• AI can be a powerful tool for creating new products and generating assets within a tight timeframe.
• ChatGPT and other AI tools can provide a starting point for ideation and branding.
• AI is most effective when used by experts in the field who can leverage the tool to enhance their work.
• While AI can automate certain tasks, it is not a replacement for human expertise and creativity.

Connect with Abe: https://www.linkedin.com/in/abechomali/