Building A Better Brand™  By  cover art

Building A Better Brand™

By: Tony Triumph
  • Summary

  • Building A Better Brand is brought to you by Brand Strategist, Entrepreneur and CEO of The Triumphant Group, Tony Triumph. This podcast show features the tips, tools, and stories of industry innovators, movers and shakers, and the go-getters of today that keep big brands a success.
    2023 The Triumphant Group
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Episodes
  • Dr. Catrise Austin: From Bootstrapped Dentist to Cardi B's Smile Queen, and Building a Celebrity Branded Empire
    Apr 17 2024

    Dr. Catrise Austin, better known as The Queen of Smiles™️, has been in the business of transforming smiles for singles looking for love, brides and grooms, business people, celebrities, and simply anyone looking to simply enjoy life with a beautiful and more confident smile Since 1998.

    Having built her BRAND as one of dentistry’s most influential dentists in America, Dr. Catrise has been regularly featured on local and national television network shows including NBC’s Today Show, ABC, and even TMZ sharing cosmetic dentistry tips from both of her #1 international bestseller books, “GetSmiled” and “The Ultimate Guide To Charcoal Teeth Whitening”.

    In this episode of Building A Better Brand we’ll chat with Dr. Catrise Austin on how she’s built her BRAND, leveraged her renowned personality to bootstrap a successful dental business from the ground up, which she eventually sold in 2018, and what it’s like to be ingrained in Hip-hop history after landing a shoutout from rapper Cardi B in the hit song “Bodak Yellow”, causing her business sales to more than triple.

    Connect with Dr.Catrise Austin on Instagram and LinkedIn here.

    Order your copy of “GetSmiled” and “The Ultimate Guide To Charcoal Teeth Whitening”.

    Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedIn

    Music by: Yugy

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    52 mins
  • Builders at Art Basel: Alex Alpert shares How Branded Content and Activations can be a Builder for Authenticity and Impact
    Jan 29 2024

    As the branded content market has surpassed 20 Billion USD, and Art Basel attendees peaked at 80,000 visitors last year, more and more activations are taking over Art Basel Miami every season. For this episode, we’re joined live by New York City based visual artist and creative director Alex Alpert to share how this international art week has helped shape his career, why he prefers creating with brands, and his unique journey to becoming an artist.

    Working as a street artist while studying music in school - Alex went on to build a career at Universal Music Group (UMG). Here, he excelled in brand partnerships, marketing and artist relations.

    While at UMG, he expanded his practice as a visual artist. He began by making pieces for the musicians he worked with, and created live art during concerts and events. After a few years, he was painting murals around the country, drawing live at huge events, and collaborating with major brands, like Nike, American Express, and Formula 1, and celebrities like Doja Cat and The Weeknd. 

    In partnership with Baileys Irish Cream and recorded live and produced during NRVLD’s Art of Wellness events during Art Basel Miami, this episode explores an important conversation on collaborations between the art world, commerce and brands, and best ways to blend with authenticity to keep powering society and the world. 

     

    Connect with Alex Alpert on Instagram and online here. 

    Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedIn

    Music by: Yugy

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    20 mins
  • Dr. Marcus Collins: On Being Beyoncé's Digital Strategist, and the Impact of Culture on Brands and Consumption
    Sep 7 2023

    Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. 

    His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. Marcus’ strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.

    In this episode of Building A Better Brand we’ll chat with Dr. Marcus Collins on what it was like to run digital strategy for Beyoncé, as well as build strategies and creatively contribute to the launch and success of brands like Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets. 

    We’ll also discuss his new bestselling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be, where he examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.

    Connect with Dr. Marcus Collins on Instagram and LinkedIn here. 

    Order your copy of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be

    Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedIn

    Music by: Yugy

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    52 mins

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