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Dig In

By: Dig Insights
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  • Summary

  • Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.
    Dig Insights
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Episodes
  • 102. How Chobani redefined branding with augmented reality (AR)

    102. How Chobani redefined branding with augmented reality (AR)
    May 2 2024

    On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees.
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    23 mins
  • 101. How Johnsonville’s marketing strategy lead from sausages to social change

    101. How Johnsonville’s marketing strategy lead from sausages to social change
    Apr 25 2024

    On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Juicy campaign, how marketing campaigns can be used to promote more than just products, and women’s experiences in a traditionally male-dominated industry.

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    25 mins
  • 100. How Popeyes scored a touchdown with their insights based marketing

    100. How Popeyes scored a touchdown with their insights based marketing
    Apr 16 2024

    This week host Jess Gaedeke has an amazing conversation with Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen. They dive into the creation process behind their Super Bowl ad starring Ken Jeong, how insights plays an integral role in marketing and storytelling, and where the future of the QSR industry is heading.
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    33 mins
Marketing Economics
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