In Growth We Trust: Marketing | Growth | Startups By cover art

In Growth We Trust: Marketing | Growth | Startups

By: Yoann Pavy & Jake Mayell
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  • Summary

  • In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Free guest interviews weekly, with additional shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not? Available everywhere, even on YouTube if you’re more of the visual type. Happy listening 🎧
    Yoann Pavy & Jake Mayell
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Episodes
  • 🔮 From Growing His Agency To Being Acquired by Steven Bartlett’s Flight Story | Daniel James (Flight Performance, Social Chain, AOL, Amobee, MySpace)

    🔮 From Growing His Agency To Being Acquired by Steven Bartlett’s Flight Story | Daniel James (Flight Performance, Social Chain, AOL, Amobee, MySpace)
    Dec 5 2023
    In this episode, we spoke with Daniel James, founder and CEO of Flight Performance, part of Flight Story (famously founded by Steven Bartlett and Oliver Yonchev). Daniel talks about his incredible journey, moving to LA, growing his agency to being acquired by Flight Story. We also dive into growth marketing, paid ads, and influencer marketing.    Timestamps 📌  0:00 Intro 3:41 Growing a podcast audience. 7:45 The importance of consistency. 9:35 Spotify Wrapped 2023 for podcasters. 14:46 The level of inefficiency. 19:43 Growth as a true partner. 22:47 Finding talent for growth. 25:38 Connecting the dots for growth. 31:37 Crippling hangover on a Wednesday. 33:29 Creative strategy evolution. 38:09 Transitioning to an agency. 42:10 Challenging moments in business. 46:14 The importance of creative. 51:00 Brand and performance integration. 53:20 Organic social media resurgence. 57:26 Creators as mini agencies. 1:04:00 Brand guidelines hindering experimentation. 1:06:26 Non-specific customer profiles. 1:10:50 Personal brand and tattoos.   🖇 Useful links 🖇 🔔 Daniel James on Linkedin: https://www.linkedin.com/in/danieljamesgraham/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️   Related keywords: transcript, podcast episode, keywords, recovered, serotonin mood drink, founder and CEO, Flight Performance, Flight Story, Stephen Bartlett, Oliver Yonchev, performance marketing, agency, acquisition, state of play, marketing, West Coast, US, Black Friday, Cyber Monday, team, planning, good agency, subscriber, tips and tricks, views, grow,podcast, newsletter, content, studio, aspirations,podcast, media company, newsletter, aspiration, higher standard,LA, Flight Performance, growth agency, e-commerce brands, fashion,company, Turn, programmatic DMP, DSP, digital social agency, ad tech, programmatic, buy social, performance marketing, race to the bottom, brands, marketing, DR marketing, pro-marketing, US, San Francisco, LA, strategy, Toyota, Red Bull, Adidas, Kraft, Disney, digital, social, CTV, digital out of home media, green card, Mint, full-service performance marketing, inefficiency, performance teams, branded search, non-branded search, retargeting, Facebook, creative agencies, distribution, impact, acquisition retention, Fly Story, Steven, acquisition,Steve, Ol, Social Chain, Mint, performance agency,growth partner, growth challenge, solution, crossover, retainer, performance marketing agency, ads, growth engine, evolution, executional work, outsourced CMO, growth strategists, creative strategists, perspective, gears of growth, data points, benefit, working with agencies, in-house, better performance, different ways of thinking, insight, marketing ecosystem, pushback,agency, retainer, growth lead, insight, company, projects, important, challenges, talent, skill sets, profile, executional specialists, playbook, customization, nuance, brand, finding, hiring, growth strategists, training, rounded, channel, ceiling, meta paid media buyer, life cycle marketing, opportunity, positioning, CMO, exposure, data, roadmap, execution,influence, levers, paid, influencer, website,transcript, podcast, episode, clients, learnings,learning, in-house, agency, stuck, growth,brands, podcast, polls, video editing, strategic thinking, performance creative, copy testing, brand, website, creative strategy, persona development, influencers, creators, ad creative, landing page creative, content, variations, marketing world, famous, followers,creator, influencer marketing, partnership, whitelisting, agency,customer retention, client retention, hiring, scaling an agency, consulting, building, value, systems and processes, challenges, big
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    1 hr and 12 mins
  • 🔮 How To Convert Boring Data Into Marketing Stories? It’s Spotify Wrapped Season | IGWT Mini Episode About Marketing, Growth, Startups

    🔮 How To Convert Boring Data Into Marketing Stories? It’s Spotify Wrapped Season | IGWT Mini Episode About Marketing, Growth, Startups
    Nov 30 2023
    Fresh from another intense BFCM weekend, we're talking about transforming data into creative stories for your company. You might have seen Shopify and Stripe live ecom transaction "consumerism" websites. And it's now Spotify Wrapped 2023 season. Still, so few companies do it! We talk about why and how you can go about it.    🖇 Useful links 🖇 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️
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    34 mins
  • 🔮 Typeform Growth Marketing, SEO and Viral Loops | Jake Stainer (Skale, Typeform, TravelPerk, Hotjar)

    🔮 Typeform Growth Marketing, SEO and Viral Loops | Jake Stainer (Skale, Typeform, TravelPerk, Hotjar)
    Nov 28 2023
    In this episode, we spoke with Jake Stainer. Head of growth at Typeform and TravelPerk and growth advisor for Hotjar, he is now co-founder at Skale, an SEO revenue engine for SaaS.   You'll learn about 📚 0:00 Intro. 2:27 Navigating growth decisions and budgets. 5:46 The shiny object fallacy. 9:35 Planning, efficiencies, and tests. 15:37 Paid advertising and CEOs. 17:33 Paid advertising success. 21:28 Getting started with Google Ads. 25:09 Unconventional job search success. 28:38 Viral loops. 32:12 SEO and template prioritization. 37:00 Scaling SEO for signups. 42:00 Blended Marketing ROI. 43:26 SEO opportunity and missed potential. 48:08 Strategy for getting decisions done. 53:41 Scale four years ago. 55:07 SEO and revenue generation. 58:48 Link building and testing. 1:03:51 Standing out with better content. 1:07:23 Turning SEO on its head.   🖇 Useful links 🖇 🔔 Jake Stainer on Linkedin: https://www.linkedin.com/in/jakestainer/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️   📌 Related keywords complicated world, noisy world, clear, growth, Typeform,numbers, users, revenue, churn issues, pivot, feature, competitors, rebuild, app, demotivating, fractional growth person, detached, political aspect, egos, consultant, money, outsider, opinion, marketing consultant, fresh ideas, backlog, short cut, long cut, shiny object fallacy, impact, CEO, decline, yeses,challenging, advisor, consultant, erodes, value,crappy, last minute decision, creative, planning in advance, cutting costs, efficiencies, attribution, uplifts, tests, nightmares, bashing your head against the wall, growing, consulting engagement, regular employment, not working, move on, good for you, human aspect, organization, manager, CEO, startup, relationship, challenging views, true feel, hide, signing off, copy, Instagram post, anxiety, experiment, move the needle, push things forward, join, genuine, testing, channels, question.,CEO, SEO, affiliates, TikTok, podcast,paid advertising, organic growth, CEOs, Deepop, interview,Barcelona, Bath, southwest, weather, tech,transcript, podcast episode, creator, marketer, SEO PPC, Google AdWords, voucher, eBay, self-taught SEO, first job, typeform, gap year, Spain, English teacher, programming, marketing, Groupon, scam, Madrid,Madrid, Groupon, clones, marketing, Typeform,boring product, SurveyMonkey, CyberMonkey, Typeform, explode, user experience, emotional connection, MVP, business idea, growth mechanisms, viral loop, thank you screen, branding, uptick, graph, accelerate, measuring, attribution, K-factor, users, viral loop optimization, A-B testing, text number, landing page, sign up, distribute,mapped out, cycle, loop, growth, product growth,templates, use cases, prioritization matrix, recurrent use case, one-off use case, acquisition use case, retention use case, contact form, search volume, churn rates, free survey templates, lead generation form, user research surveys, embeds, virality, tracking, SEO, growth channel, brainstorm, iterate, product activation, customer success teams, link building loop,copy code, embed, website, link, template,strict, open, attribution, Facebook, Instagram,SEO, resources, paid ads, ROI, opportunity,SEO, content, UGC plan, Depop, Etsy,Google Sheets plugin, Redshift database, SQL, data language, data warehouse, revenue data, business case, increase revenue, hypothetical, decision, strategy, tangible result, lead generation, templates, content team, freelance writer, uploading, forgiveness, permission, data, interesting, scrappy, growth mindset, act the company, skill set,rare, growth function, marketing function, rebel, passionate,Spanish, Typhoon, customer, ads, webs
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    1 hr and 10 mins
Marketing Economics
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