Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator.

We're talking about the most important aspects of creating an innovation culture for an association -- a culture that enables us to deliver the best value for members.

It begins with a question ... how can we make this better? Sometimes it means we grow this or move that. Sometimes it's incremental and sometimes revolutionary when things need to transform. And sometimes it's an opportunity to be proactive -- to rethink, reformulate, reshape in response to disruption.

Regardless, associations need to be an innovative, collaborative environment, able to navigate change across these different perspectives. Listen in to learn how ASHA has developed such a culture.

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© 2021 Mary Byers

Eboni Wall is the VP of Global Strategy and Innovation for the Produce Marketing Association who leads innovation conversations inviting all staff to get out of their ruts and out of their own way.

Having an established innovation process encourages ideas from staff that will help membership and internal operations and culture. Part of that process is knowing that when you try new things, there will be failures -- and that is a great part of the innovation process. It’s all about learning from those failures and adjusting based on what you've learned.

Eboni shares how PMA developed their strategy and built an innovation welcoming culture that has allowed them to achieve some big wins along the way.

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© 2021 Mary Byers

Amanda Kaiser is a membership engagement specialist who has personally interviewed over 470 members to better understand why human beings engage in communities online and during conferences. She is also a professional speaker, co-founder of the Incubator Series and author of the popular SmoothThePath.net blog.

Earlier this year, Amanda teamed up with Matchbox Virtual Media to produce the Virtual Networking Incubator Roundtable — one part lab, one part tech testing ground and one part problem solving event — where over 150 association leaders met with one goal: to determine if virtual networking events could be meaningful.

In this episode we will unpack strategies and tips from the Incubator to help you plan your next virtual or in-person networking event.

Please click the like button above and leave a review if your favorite podcast app has that ability. Thank you!

Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

© 2021 Mary Byers