• Summary

  • Each week, Deliverability Defined will dive deep into topics about email deliverability, giving you the insight you need to reach the inbox of your subscribers.
    @ 2020 ConvertKit LLC
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Episodes
  • Building an Email Course Flywheel with Sean Stewart

    Building an Email Course Flywheel with Sean Stewart
    Apr 30 2024
    Many creators understand the importance of email marketing but need help to transform it into a sustainable growth engine. An email course offers a solution that's both powerful and efficient. This strategic approach provides a structured learning experience, establishes credibility, and supercharges audience growth.In this episode of Deliverability Defined, Alyssa and Melissa are joined by Sean Stewart to discuss how to build an email course flywheel and the benefits of email courses for creators. Sean also explains the four types of email courses: crash course, step-by-step, biggest mistakes, and resources and templates, and provides valuable tips for creating them.In this episode:[00:23] - Saint Patrick's Day.[05:35] - Sean's background and how he became an expert in email courses.[09:18] - Getting rid of the weird marketing sales pitches.[10:53] - The benefits of doing an email course.[17:06] - Tips for finding a niche.[18:57] - Common misconceptions about email courses.[25:16] - Four types of email courses.[29:28] - The importance of landing pages when creating email courses.[31:48] - Tips for making an effective email course.[36:18] - Why having an email course adds credibility as a thought leader.[40:22] - One-week email course challenge.Key TakeawaysEmail courses are a powerful tool for creators to establish credibility, build relationships, and grow their audience.Email courses offer a lot of value when considering the relatively short amount of time needed to create them.Clear headers in each email help readers quickly understand the value they will receive.Creating a landing page with a specific URL for the email course increases credibility and makes it easier to promote and share.Quotes"Email courses are a great way to create doorways into your world. It's an opportunity that a lot more creators can and should take advantage of." ~ Sean Stewart"Solving problems for people and building relationships with them is how you create lifelong fans who are going to create that referral flywheel for you. Not only is it the most effective way to grow a business, but it also feels genuine and good." ~ Sean Stewart "The beauty of email courses is that they let you do that at scale. It's like having this little copy of you who is an expert, who will work 24 hours a day, seven days a week, and welcome everyone into your world with this amazing course where you're teaching and solving a problem for them and building a relationship. And you can do this for dozens of people a day." ~ Sean StewartLinksSean Stewart EmailAmy PorterfieldThe Art and Business of Online WritingNicolas ColeJohnny MillerNervous System MasteryGardenaryConvertKit Creator NetworkSubscribe to the weekly Deliverability Dispatch Newsletter!Subscribe to the monthly Deliverability Defined newsletter!Connect with our hostsAlyssa DulinMelissa LambertStay in touchApple PodcastsSpotifyTwitterFacebookInstagramDeliverability Defined WebsiteTry ConvertKit's deliverability in actionIt's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.
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    50 mins
  • Optimizing Subscriber Experience for Better Deliverability

    Optimizing Subscriber Experience for Better Deliverability
    Apr 23 2024
    Many people find their inboxes overflowing with generic emails and promotional content, all vying to grab their attention. But what separates an email that gets deleted from one that gets opened, sparks engagement, and drives results? Ultimately, effective emails prioritize value over promotion. It's finding and understanding your target subscribers and delivering value that addresses their needs. In this episode of Deliverability Defined, Alyssa and Melissa talk about the steps and strategies for creating effective emails. They provide practical tips on identifying the target audience, creating a value proposition, and reaching potential subscribers through lead magnets and social media strategies.Join us as we discuss:[01:32] - One of Alyssa's favorite content creators.[02:07] - The steps to writing an effective email.[09:33] - Popular strategies for Instagram and Pinterest.[12:59] - An effective Instagram strategy.[18:23] - Using lead magnets to grow an email list.[24:50] - The importance of clarity in writing emails.[26:52] - Why the size of your email list does not guarantee success.Key TakeawaysUnderstanding your target subscriber and their needs is crucial for creating valuable content.Ues lead magnets and strategic social media tactics to grow your email list.Creating a clear persona of the target subscriber, including their job, age, interests, and challenges, will help you deliver more value.Developing a value proposition that communicates the unique benefits offered to your ideal subscribers strengthens their understanding of your product or service.When writing emails, focus on providing value and addressing your subscriber's specific needs. This will increase engagement. Quotes"A lot of people think about their email as a bunch of random email addresses, and they are thinking about their goals. It's a much better strategy to reverse this thinking and get laser-focused on how to serve your audience. Then, you'll find way more success because you'll be serving people and giving them what they need." ~ Alyssa Dulin "If you have a lot of engagement on TikTok and Instagram because of the reels you do, but you don't have a newsletter or a website, you are missing out." ~ Melissa Lambert"Having this lens [a lead magnet and target subscriber] makes your life much easier. Because now, with every single email you send, instead of coming from your goals, you have a human you're writing to in your head when you sit down to write an email." ~ Alyssa Dulin"We know people at ConvertKit who have smaller lists and are successful. It's not about the list size. It's because they figured out what their audience needed and put that into place ahead of time." ~ Melissa LambertLinksJames ClearAtomic HabitsPinterestInstagramConvertKit Creator NetworkSubscribe to the weekly Deliverability Dispatch Newsletter!Subscribe to the monthly Deliverability Defined newsletter!Connect with our hostsAlyssa DulinMelissa LambertStay in touchApple PodcastsSpotifyTwitterFacebookInstagramDeliverability Defined WebsiteTry ConvertKit's deliverability in actionIt's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.
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    31 mins
  • How Does Shared Reputation Work?

    How Does Shared Reputation Work?
    Apr 16 2024
    Domain reputation has been a theme this season. And for good reason. In the world of email, IP addresses and domains have reputations that can make or break an email’s journey. While it might seem a little technical, understanding these nuances can have a big impact on your email deliverability.In this episode of Deliverability Defined, Alyssa and Melissa discuss the differences between shared and dedicated reputation regarding IP addresses and domains. They talk about the importance of IP and domain reputation, the factors that affect them, and their impact on email deliverability. They also highlight ConvertKit's approach to maintaining a high reputation.Join us as we discuss:[02:47] - The difference between shared IP and dedicated IP.[06:12] - Who is most likely to benefit from dedicated IP?[07:01] - The benefits and risks of using a dedicated IP.[08:30] - Shared IP and Google Postmaster Tools.[11:42] - The risk of shared IP pool and the importance of having good email managers.[15:44] - The team behind ConvertKit's deliverability and compliance.[16:52] - How ConvertKit monitors block lists.[20:51] - How IP reputation and domain reputation work together.[23:50] - The impact of domain reputation on mail providers.[30:09] - ConvertKit's new domain features.Key TakeawaysMost email service providers commonly use shared IP addresses which are a good option for the majority of users.Dedicated IP addresses are recommended for high-volume senders or those who want complete control over their reputation.Domain reputation is crucial in email deliverability and can impact whether emails land in the inbox or the spam folder.Senders need to take responsibility for maintaining a healthy domain reputation by following best practices and avoiding spammy behavior.ConvertKit’s new feature allows users to purchase and validate a domain within the platform, making it easier for senders to own their email identity.Quotes[07:19] - "If you care about completely owning the reputation of your email, you want to be low risk, and you don't want any other factor to influence your email's deliverability, you might want a dedicated IP. Your deliverability is all on you 100 percent." ~ Alyssa Dulin [22:56] - "Your domain reputation is extremely important and can be the cause of emails going to spam. There is nothing your ESP can do about it if you don't clean up your side of the street." - Melissa Lambert[27:59] - "Helping our customers and senders buy their own domains and figure out their own mailboxes so that they can really own their identity and their mail is helpful to the entire ecosystem." ~ Alyssa Dulin[31:58] - "We want to be good stewards of email and are also trying to get tooling in place to support that. We've tried to align our tooling with our belief that this is the best way for senders to have autonomy over their domain reputation, and we're going to give you a tool to make it even easier." ~ Melissa LambertLinksAlison GooteeBrazeSubstackMailchimpConvertKitGoogle Postmaster ToolsNathan BarryConvertKit's Creator NetworkSubscribe to the weekly Deliverability Dispatch Newsletter!Subscribe to the monthly Deliverability Defined newsletter!Connect with our hostsAlyssa DulinMelissa LambertStay in touchApple PodcastsSpotifyTwitterFacebookInstagramDeliverability Defined WebsiteTry ConvertKit's deliverability in actionIt's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.
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    35 mins
Marketing Economics
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