New Segment! The 7 insights to take home and act upon from my podcast guest this week: Johnny Pujol.

For the ones that don't have a paper and a pen with them during the interview, that's my way to share you my notes.

What can we learn from Johnny's path from selling vacuum cleaners on QVC to rolling out a network of water quality testing across North America and Europe, and in a close future maybe leading SimpleLab to IPO? Well, quite a lot, starting with this seven insight I wrote down:

Customer-Driven Innovation:

Flexibility in Business Strategy:

Maintaining Customer Trust:

Leveraging Digital Tools for Marketing and Efficiency:

Scaling Through User-Friendly Services:

Strategic Phased International Expansion:

Building Strong Partnerships:

And there you have it, my 7 insights from Johnny Pujol in under 7 minutes, if you disagree with my selection, come tell me on LinkedIn or by mail (antoine@dww.show), and if you'd like to dive deeper, well listen to the full interview - you can also jump straight into the chapter you'd like, I'm paving the road, now it's on you to take action!

Remember, that episode came to you free of charge, but I would believe not free of value. It takes me quite some time to put all of those together every week, so all I'm asking is for you to help me distribute them! So take this episode, share it with a friend, a colleague, your boss, or your team, and I'll be back with another one next week!

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What once was a struggling Arsenic Removal company pivoted to a soaring Lab Logistics powerhouse, just about to expand from its US base to Europe! All on the back of... one simple advice you can apply today. Shall we explore this further? (of course, yes!)

More #water insights?

Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/

#️⃣ All the Links Mentioned in this Video #️⃣

🔗 SimpleLab's Website: https://gosimplelab.com/

🔗 TapScore's Website https://mytapscore.com/

🔗 Come say Hi to Johnny on LinkedIn: https://www.linkedin.com/in/johnnypujol/

🔗 My conversation with one of Johnny's Investor, John Robinson: https://dww.show/how-to-mitigate-4-shades-of-water-risk-through-impact-investing/

🔗 The Rethinking Water Conference in New York (and my coverage of the Water Crisis in America): https://dww.show/water-crisis-in-america/

🔗 My conversation with Megan Glover from 120Water: https://dww.show/whats-hidden-in-your-tap-water-dont-worry-your-utility-doesnt-really-know-better/

🎙️ Subscribe and Listen to the Don't Waste Water Podcast HERE 🎙️

Podcast Channel: https://youtube.com/@dwwpodcast

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Website: https://dww.show/podcast/

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🙋 QUESTION: What would you like me to cover next?

⏰ TIME CODES ⏰

00:00 In This Week's Episode

01:19 How to Test your Water

03:57 Who was first, SimpleLab or TapScore?

08:32 SimpleLab's Elevator Pitch

10:39 Pivoting from Arsenic Removal to Lab Logistics

15:24 Who gave SimpleLab a Winning Hint?

16:30 SimpleLab's ugly 2017 & 2018

18:14 What was SimpleLab's first product?

20:01 What did it change to Venture into B2B?

23:13 What is SimpleLab disrupting and how?

24:43 How much do Labs "love" SimpleLab?

26:29 SimpleLab's Business Model

28:07 SimpleLab vs 120Water

29:50 Who's competition to SimpleLab?

32:13 What's TapScore's Bestseller?

34:00 How should a Water Quality Test result look like?

36:49 Will TapScore roll out in Europe?

38:32 What's next for SimpleLab?

40:20 Could SimpleLab sell your Data?

44:02 What is SimpleLab's exit route?

46:15 Rapid Fire Questions

52:56 7 Insights from SimpleLab's CEO & Co-Founder

59:04 Conclusion

#WaterTest #LabTest #SimpleLab #WaterTech

About this Episode: Welcome to the (don't) Waste Water podcast! In each episode, Antoine Walter from DWW Media shares water, wastewater & water entrepreneurship stories. This show will teach you the water industry like you've never seen it. If you're asking how the water sector will overcome the water crises ahead, this podcast is for you.

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Johnny Pujol's company, SimpleLab started with a focus on arsenic removal technology but pivoted to consumer-focused water quality testing. Their approach utilizes direct-to-consumer engagement, providing testing kits through their platform, mytapscore.com, which allows customers to understand what's in their drinking water. This model turned out to be commercially successful and scalable compared to the original technology-focused venture.Innovations in water technology can drive faster economic growth than traditional industrial investments.

The central theme of the conversation is about pivoting a business model from developing arsenic removal technology to providing direct consumer water testing services. This shift occurred when the founders realized that direct engagement with customers about water quality issues through testing was more scalable and sustainable as a business model than their initial focus.

Unique Insights:

• The company capitalized on the specific needs for community engagement and education about water quality, which were not adequately addressed by existing solutions.

• They utilized direct consumer feedback to pivot their business towards a more sustainable model focused on water testing rather than just technology deployment.

• The realization that transparency and direct consumer interaction could be a profitable business model in the water quality industry.

Key Ideas:

1. Business Pivot: The initial business model focused on a technology for arsenic removal, which was pivoted to consumer water testing due to scalability challenges and market needs.

2. Consumer Engagement: The new business model thrives on high engagement levels with consumers, providing them with detailed information about their water quality, which has shown high demand and customer satisfaction.

3. Market Expansion: The company is exploring further expansion into B2B sectors and international markets, adapting their successful consumer model to new demographics and regulatory environments.

Quotes:

1. "We were going to these towns in central Valley, and the best part about it is that when we tell them what's in their drinking water, everyone is listening."

2. "You've made a company; you've filed the paperwork; you have some money in the bank. You've learned a lot."

3. "It's like, suddenly the quiet classroom has come alive."

4. "You should just sell water tests."

5. "And then it just started working right? Like the magical thing happened."

Counter-Intuitive Facts:

1. Direct Consumer Testing as a Business Model: Initially, the concept of selling water tests directly to consumers was not seen as a viable business model, but it proved to be highly successful due to unmet market needs.

2. Pivoting from Technology to Service: Pivoting from a complex arsenic removal technology to a simpler consumer service was counterintuitive but resulted in better scalability and market penetration.

3. Community Engagement Over Pure Technology: Focusing on community engagement and education about water quality rather than just the technological solution to contamination proved more effective in building a sustainable business.

Full Episode: https://dww.show/how-simplelab-turned-an-arsenic-removal-failure-into-a-lab-logistics-success/

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