Spark! with Shereen  By  cover art

Spark! with Shereen

By: Shereen Abdulla
  • Summary

  • The Spark! with Shereen podcast show amplifies the voices of the Middle East startup ecosystem. Join Shereen Abdulla as she interviews government officials, entrepreneurs, and investors and about technology and innovation trends. This show was recorded in 2020 and 2021. The information provided is current as of the time of recording each episode. Shereen Abdulla produces business and finance content out of Spark! Studios in Dubai.
    © 2023 Spark! with Shereen
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Episodes
  • How to structure and market B2C marketplace apps
    May 9 2021

    In our latest episode, we sit down with Kerem Kuyucu who's the co-founder of JustMop, a platform that connects home dwellers with at-home service providers. Kerem has extensive experience building and scaling startups as an Entrepreneur-in-Residence at Rocket Internet and Country Manager at Foodonclick.

    Together we discuss:

    1. Aspects of marketplace apps to consider
    2. B2C marketing strategies
    3. Operational complications of working with third parties
    4. A bunch of tech startup mentions

    Want to read the episode instead? Access the show notes here.

    Feel like socializing? Connect with us on Instagram and Linkedin.

    Subscribe to our newsletter on our website.

    Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com

    Podcasts hosted by @shereenabdulla.

    Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

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    21 mins
  • Building HealthTech startups in Egypt
    May 3 2021


    In our latest episode, we sit down with Rasha Rady who's the co-founder and COO of Chefaa, a pharmacy platform that helps patients order, schedule, and have medicine delivered to consumers' doorsteps. Rasha is a pediatrician, by background, who got out of her comfort zone and into the entrepreneurship world to serve more patients and have a larger impact on the community.

    Together we discuss:

    1. Benefits of building online apps to serve your customers better
    2. How to retain customers through subscription models
    3. Understanding and applying consumer preferences to e-commerce platforms 
    4. Dynamics of the Egyptian ecosystem to consider when building a local startup

    I'm working with a fab team from The London School of Economics and Political Science (LSE) to help refine Spark!'s value proposition and marketing strategy. We've set up a short survey that takes less than 10 minutes to fill out, check it out here.

    Want to read the episode instead? Access the show notes here.

    Feel like socializing? Connect with us on Instagram and Linkedin.

    Subscribe to our newsletter on our website.

    Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com

    Podcasts hosted by @shereenabdulla.

    Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching. 

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    20 mins
  • Finding new markets for existing products
    Apr 25 2021

    In our latest episode, we sit down with Lamya Al Shammary who's the founder and CEO of MWJ, the first marketplace to buy new and pre-loved certified luxury watches in the MENA region. Lamya is a watch and jewelry connoisseur and industry expert with over 10 years of experience. Combined with expertise in e-commerce and an understanding of the market, she delivers the best experience to shop for watches and jewelry. 

    Together we discuss:

    1. The dynamics of the second-hand watch market
    2. Building trust with customers and the role that content plays to achieve this
    3. E-commerce in KSA and consumer preferences

    Want to read the episode instead? Access the show notes here.

    Feel like socializing? Connect with us on Instagram and Linkedin.


    Subscribe to our newsletter on our website.


    Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com

    Podcasts hosted by @shereenabdulla.

    Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching. 

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    17 mins

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