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MAU [Talk]

By: Mobile Apps Unlocked
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  • Summary

  • New Podcast from MAU Vegas – conversations with leaders in the mobile app marketing space. Join us as Adam Lovallo chats with top app product managers and representatives from leading brands about their growth, retention, and monetization strategies plus how they've adapted during this uncertain time and more.
    © 2023 MAU [Talk]
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Episodes
  • Ep. 016 Chloé Gingrich

    Ep. 016 Chloé Gingrich
    Jul 1 2021

    Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”.  The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry.  Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond. 
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    26 mins
  • Ep. 015 Eric Seufert

    Ep. 015 Eric Seufert
    Jun 21 2021

    In this episode, Adam chats with MAU Vegas Alumni, Eric Seufert of Mobile Dev Memo, for a well-rounded discussion regarding the future of advertising measurement.
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    34 mins
  • Ep. 014 Kate Palmer

    Ep. 014 Kate Palmer
    May 7 2021

    In this episode, Adam talks with Kate Palmer, Director of Growth at Stash to discuss iOS14 challenges, fraud implications, as well as her thoughts and approaches to measurement.
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    30 mins
Marketing Economics
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