In this milestone episode of the Brand Retro Podcast, we're thrilled to celebrate our 100th episode with none other than Spencer Shaw, Founder and CEO of Podkick. Join us as we take a reflective journey through the evolution of the Brand Retro Podcast, exploring the highs, the lessons learned, and the intricate details that have shaped our show.

Spencer shares his insights on podcasting, growth, and the power of storytelling as we delve into what it takes to maintain a successful podcast series. We also unpack the Brand Retro Mindset, discussing the core principles and strategies that have guided us through 100 episodes.

This special episode is not just a celebration but a deep dive into the craft of podcasting and a heartfelt thank you to our listeners for their continued support.

Tune in to discover behind-the-scenes stories, pivotal moments, and the future vision of the Brand Retro Podcast as we step into the next hundred episodes.

Who’s the Guest?
Spencer Shaw, the Founder and CEO of PodKick Media, is a forward-thinking entrepreneur deeply rooted in the podcasting industry. With a keen eye for innovation and a strong belief in the power of storytelling, Spencer established PodKick Media to help creators and businesses amplify their voices and reach global audiences. Under his leadership, the company has grown into a premier podcast production service known for its high-quality content and strategic approach to audience engagement. Spencer's vision extends beyond production; he is committed to leveraging technology to enhance podcast accessibility and integration across diverse platforms. His expertise and passion for digital media have made him a respected leader and influencer in the podcasting community.

Highlights
02:03 The challenge and evolution of finding a podcast's voice.
03:16 Reflecting on surprising elements in podcasting.
07:26 The authenticity of podcasting over traditional writing.
08:23 The importance of nostalgia in branding.
14:39 The cyclical nature of marketing trends.
16:14 Creating scarcity and special experiences in a business context.
20:08 Unique brand collaborations and storytelling.
22:43 The impact of being open to unconventional branding ideas.
28:14 Overcoming the fear to try new branding ideas.
31:34 The importance of taking risks and personal examples.
35:39 Working with clients resistant to change and the power of new approaches.
39:52 How to make companies realize the importance of the experience factor.
42:31 The role of nostalgia and relationship in modern branding.
45:48 Convincing a client to embrace podcasting and unique branding avenues.
49:37 The importance of being that encouraging influence for clients.

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• mike@cyberdogzmarketing.com
• Connect with Spencer Shaw
• www.podkick.com
• https://www.linkedin.com/in/spencerdshaw

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• Follow on Spotify
• Leave a review on Apple Podcasts

In this thought-provoking episode of the Brand Retro Podcast, we're joined by Emma Donovan, Co-Founder and Brand Strategist at Dapper, to delve into the heart and soul of branding. Our conversation illuminates the critical importance of infusing personal essence into our brands, highlighting how the authenticity and passion of the creators shape and define a brand's identity. Emma shares her expert insights on cultivating brands that resonate deeply with audiences by embracing the unique stories and values of the people behind them. We explore the journey of brand creation, from conceptualization to execution, and how embracing authenticity leads to a genuinely authentic experience for both the brand and its audience. If you're seeking to understand the dynamics of creating a brand that truly reflects its creators and stands out in today's crowded marketplace, this episode with Emma Donovan offers invaluable guidance and inspiration on navigating the path to authenticity and success.

Who’s the Guest?
Emma Donovan is a dynamic professional with over 15 years of expertise in brand strategy, content writing, and entrepreneurship. Her keen eye for identifying unique opportunities has been a cornerstone of her entrepreneurial journey, demonstrated by her ventures across diverse and innovative projects. In 2010, she launched a pop-up backpackers' hostel for the FIFA World Cup in South Africa, showcasing her ability to tap into timely opportunities with creativity and flair. By 2014, Emma had co-founded Yellow Door Collective, a marketing and events agency, further solidifying her role as a versatile entrepreneur. Her latest venture, Dapper, co-founded in March 2021, serves as a brand studio with a keen focus on the human experience in brand development.

Highlights
03:11 Emma’s company’s values: To cultivate joy which should come from an authentic energy 06:05 Dapper's offerings: A six-month process based on self-discovery and personal branding and a three-month online course on global accessibility
09:33 Why having a compelling story adds value to the brand and underlines the difficulty, but importance, of finding a singular brand tone in companies with multiple co-founders
13:31 How important it is to give clients breathing space and time to reflect
18:47 Why some clients are reluctant to “buy in”
20:47 Learning from successful influencers and adapting the lessons to your personal journey, to gain an advantage and create their brand from an authentic place.
22:38 The importance of breaking down advice and applying only what is beneficial to avoid disrupting the business
23:26 Why not being able to apply all sections of an advice does not discredit the source, but rather, it just might not apply to your particular circumstance at the time
24:46 Brand comes before marketing and setting the foundation right would make everything else fall in place

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• mike@cyberdogzmarketing.com
• Connect with Emma Donovan
• https://becomedapper.com/
• https://www.instagram.com/become.dapper/
• https://www.linkedin.com/company/becomedapper

Subscribe, Share and Review
To get the next episode subscribe with your favorite podcast player.

• Subscribe with Apple Podcasts
• Follow on Spotify
• Leave a review on Apple Podcasts

In this insightful episode of the Brand Retro Podcast, we have the privilege of sitting down with Scott Aaron, a LinkedIn expert, renowned podcast host, and best-selling author. Our conversation dives deep into the complexities and nuances of succeeding on LinkedIn, the world's premier professional networking platform. Scott shares his expert knowledge on the dedication and strategy required to truly stand out and make meaningful connections on LinkedIn. From optimizing your profile to engaging with your network effectively, Scott breaks down the winning recipe for LinkedIn success. Whether you're a seasoned professional looking to enhance your personal brand or a business aiming to expand its reach, this episode is packed with actionable tips and strategies. Join us as Scott Aaron unveils the secrets to leveraging LinkedIn to its fullest potential, ensuring you're equipped to navigate this powerful platform with confidence and success.

Who’s the Guest?
Scott Aaron is a highly acclaimed LinkedIn expert, engaging podcast host, and best-selling author, renowned for his deep understanding of networking and personal branding in the digital age. With a career dedicated to helping individuals and businesses harness the power of LinkedIn, Scott has developed a reputation for crafting effective strategies that drive success on the platform. His work focuses on teaching clients how to authentically connect, generate leads, and build meaningful professional relationships.

Beyond his expertise in LinkedIn, Scott is a gifted communicator, sharing his insights and experiences through his popular podcast and various speaking engagements. His best-selling books serve as invaluable resources for those looking to elevate their online presence and networking capabilities. Scott's approach combines practical advice, actionable strategies, and a genuine passion for empowering others to achieve their professional goals.

Highlights
00:30 Unrealistic expectations of instant results in using LinkedIn
03:54 Tips from Scott about the importance of using SEO efficiently in the LinkedIn profile for more visibility
07:43 Framework for crafting the perfect message on LinkedIn in three steps
13:07 Setting realistic expectations and identifying key performance indicators (KPIs) for success on LinkedIn
16:03 Importance of tracking KPIs
19:36 How individuals on LinkedIn should position themselves more organically and authentically rather than being overly polished or robotic
21:31 How to overcome fear of the unknown and tackle the challenges head on for business growth
23:06 Using native uploads for higher engagement and utilizing tools like Opus.pro for breaking down longer videos into short clips
24:46 Where to know more about Scott

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• mike@cyberdogzmarketing.com
• Connect with Scott Aaron
• https://scottaaron.net/
• https://www.facebook.com/ScottAaronCoaching
• https://www.instagram.com/scottaaronlinkedin/
• https://podcasts.apple.com/us/podcast/networking-and-marketing-made-simple/id1441674842
• https://www.youtube.com/playlist?list=PLRkw6mxPJPdm68onO2DNUdMiFtZGNuZur
• https://www.linkedin.com/in/scottaaroncoach

Subscribe, Share and Review
To get the next episode subscribe with your favorite podcast player.

• Subscribe with Apple Podcasts
• Follow on Spotify
• Leave a review on Apple Podcasts