Brand Meet Creator By cover art

Brand Meet Creator

By: Harley Jordan & Sonia Elyss
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  • Summary

  • Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.
    © 2024 Harley Jordan & Sonia Elyss
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Episodes
  • How to be Successful as a Creator at Any Age & Tips for Getting Started at 40+ with Michelle Spieler

    How to be Successful as a Creator at Any Age & Tips for Getting Started at 40+ with Michelle Spieler
    Nov 14 2023

    Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.

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    Find Michelle:
    https://www.instagram.com/themichellespieler/?hl=en
    https://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q

    Find Sonia:
    https://www.instagram.com/sonia.elyss/?hl=en
    https://www.tiktok.com/@sonia.elyss?lang=en

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    36 mins
  • How To Show Up As A Better Creator Using Human Design with Kaila O'Connor

    How To Show Up As A Better Creator Using Human Design with Kaila O'Connor
    Sep 27 2023

    Take a minute to learn about Human Design with Sonia Elyss and Kaila O'Connor. Human Design will help guide you in making decisions that will lead you to a more joyful life. Feeling like you are fighting the mold as a Creator? Just can't understand how other people are doing it? This episode is for you. Becoming a Creator isn't a cookie cutter process, as a Creator, you might need to tap into your Human Design chart to better understand why you are feeling resistance.

    Connect with Kaila: https://kailaoconnor.com/ or https://www.instagram.com/kaila__oconnor/
    Find Sonia: https://www.instagram.com/sonia.elyss/ or https://www.tiktok.com/@sonia.elyss
    Learn more about Human Design: https://www.myhumandesign.com/

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    Find Harley:

    IG: @theharleyjordan
    Code BRANDMEETCREATOR for 10% off Do Less Club
    Website: theharleyjordan.com

    Find Sonia:
    IG & TikTok: @Sonia.Elyss
    Website: www.soniaelyss.com
    Join the Lip Service Community: https://winno.app/soniaelyss

    Follow The Brand Meet Creator Podcast:
    Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
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    38 mins
  • Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?

    Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?
    Sep 7 2023

    Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?

    Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate programs.

    If You Like It, Like It:
    Gwyneth Paltrow: https://www.independent.co.uk/life-style/gwyneth-paltrow-seed-ad-b2402399.html
    Hilary Duff: https://www.instagram.com/p/CwWNzJshuzP/?hl=en
    --

    Find Harley:

    IG: @theharleyjordan
    Code BRANDMEETCREATOR for 10% off Do Less Club
    Website: theharleyjordan.com

    Find Sonia:
    IG & TikTok: @Sonia.Elyss
    Website: www.soniaelyss.com
    Join the Lip Service Community: https://winno.app/soniaelyss

    Follow The Brand Meet Creator Podcast:
    Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
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    47 mins
Marketing Economics
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