The global pandemic has seen a shift in established norms of communication,
both through the channels and the messages we share.
There is currently a particular focus on leadership both corporate and political; as we all navigate previously uncharted waters.
We are at a place and time where many of the conventional constructs of mass communication are being challenged and - for better or worse - amplified. 

As a communicator - how ready are you to succeed in that environment?

In this episode of ‘Speaking of Media’
- What Leaders need to think about when representing their stories and messages to the broader public.

- And also - how will leadership guide organizations
as we attempt to reach a state of endemic
and start living with Covid in the years to come.

Kym Geddes is our guest. She was news Director
at one of Canada‘s most listened-to radio news operations 
and she is now combining her past experience with a new venture
- coaching leaders to communicate through the media - a perfect fit for this podcast.

Note: this particular show was recorded in mid-February 2022 – when trucker protests were dominating the news headlines in Canada…. But the discussion’s themes hold up … including what are the approaches that need to continue within your media relations strategies and which ones need to be adjusted?
…understanding that we’re in a new dynamic and fluid environment
I hope you enjoy this conversation I had with someone who truly knows both sides of the media microphone.

Kym Geddes can be reached at:
kymgeddes.com or kym.geddes@outlook.com
Visit her Instagram: @coach.kymgeddes

---
Visit SPEAKING OF MEDIA on Facebook

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook

SPEAKING OF MEDIA is on Instagram: @speakingofmedia

Join the conversation on the Speaking of Media Twitter Account

Keith Marnoch's LinkedIn Page
Previews upcoming guest and episode announcements



Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

Satellite radio is often an overlooked media channel. In a world where individuals can subscribe to services that allow them to listen to their music and other programming independent of others … platforms like SiriusXM Canada have to work harder to frame their entertainment offerings to be unique and attractive to their various niche channels.  

 If you are trying to promote a property or story that has a niche audience – satellite radio might be worth investigating rather than overlooking. 

 This media platform drew the attention of Sarah Burke. 

 Her career has grown alongside the evolution of satellite radio. From Rocker DJ to digital music programmer, she moved over from various stints on traditional, terrestrial radio stations finding success in various local Canadian markets, before making the leap and flourishing in this still burgeoning media in Canada. 

 Listening to her story of the limitations but also the opportunities that satellite presents offers an insight into what communicators might want to take advantage of within this largely untapped media platform. 

 I love bringing attention to those who in their own right bring attention to minority voices and stories. Sarah’s Women in Media podcast is well worth a listen for that very reason. Her guests have included stories from women who need to be heard, as well as some who already have amazing platforms; like recording artist Jann Arden, national tv sports anchor Ivanka Osmak, and Canadian Olympian Alysha Newman, who all tell stories from obviously a female perspective … 

That said, whether you’re female or male, I suggest you give Sarah’s podcast a try.  You can also find Sarah on – and behind the scenes – at SiriusXM Canada as well as on her entertaining Twitter feed @BurkeTalks.

 Again, I hope you learned on this podcast something of value as a communicator from the career recollections – to date! – from this episode’s guest – Sarah Burke. 

Visit SPEAKING OF MEDIA on Facebook

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook

SPEAKING OF MEDIA is on Instagram: @speakingofmedia

Join the conversation on the Speaking of Media Twitter Account

Keith Marnoch's LinkedIn Page
Previews upcoming guest and episode announcements

Sarah Burke's image courtesy of Lindsay Duncan Photography

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

 In this episode, we go behind the desk that turned into a Sportcentre for James Duthie, TSN’s lead host and sports journalist. James’ work has earned him multiple awards including three Geminis, a Canadian Screen Award, and the Excellence in Sports Broadcasting Award from Sports Media Canada.

Coincidentally I was working as a corporate communicator at TSN the day that James arrived at the network back in 1998 and was involved with promoting him as the so-called next big guy in tv sports and can fondly remember how well he dealt with being marketed as Canada’s lead sportscaster for the generation to come. No small challenge. 

 I recently re-connected with James and we reflected on the current state of sports television by considering the future of the Olympics, soccer in Canada as well as sports media generally by re-visiting some of the fun times from an era when Canadian all-sports television was still sorting itself out. … and how he has flourished after 30 years in the business.  AND what he aspires to accomplish with still plenty of gas in his sports journalist tank. 

 ---

Please SUBSCRIBE to our podcast through Apple or Amazon OR wherever you download and listen to your favourite podcasts. Heck – you can even just ask Alexa and she will find the show for you.  

Hopefully, you’ll also LIKE and comment on the show through our FACEBOOK, INSTAGRAM and Twitter feed; as well as on My LinkedIn page where you will hear about upcoming episodes. 

And be sure to tell others who might enjoy it.  

 We want to build this community of communicators to put us in a better position to create relevant content, secure great guests like James Duthie, and ultimately reach a broader audience on a weekly basis.

Visit SPEAKING OF MEDIA on Facebook

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook

SPEAKING OF MEDIA is on Instagram:
@speakingofmedia

Join the conversation on the Speaking of Media Twitter account:

Keith Marnoch's LinkedIn Page
Previews upcoming guest and episode announcements

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031