Erica Seidel, the host of The Get, provides an overview of the key themes from this season. Erica runs The Connective Good, the executive search practice that specializes in placing CMOs and VPs of Marketing for B2B SaaS companies. She is known for recruiting the ‘make money’ type of marketing leaders, not the ‘make it pretty’ ones.

This episode serves as an executive summary of the learnings from our fifth season, which has focused on the CMO and Board relationship.

We cover:

• What do Board members want in a SaaS CMO? And how can you ace your interview with a Board member?
• Board meetings: How can you land on your feet once you are inside the Boardroom?
• How do you build a strong dialogue with the Board OUTSIDE of Board meetings?
• Serving on Boards: How can you become the CMO who gets tapped for Board seats?

I designed this season to be a guide for how to upgrade from one-way reporting to the Board to a two-way dialogue. With that ongoing dialogue and collaboration, both in and out of the Boardroom, both sides will learn more, and the business is more likely to be successful.

A huge thank you to the guests this season, who ranged from B2B SaaS marketing leaders, CMOs who have become Board members, and Board members/investors who are involved in hiring CMOs:

• Elana Anderson
• Kelly Ford Buckley
• Allison Dancy
• Evan DeCorte
• Jennifer Pockell Dimas
• Chris Fountain
• Sandra Lopez
• Madeline O’Phelan

Please tune in to each of their episodes. And, check out the episodes from the previous four seasons. Last season, for instance, we covered ‘Solving for the Scale Journey in B2B SaaS.’

To stay in the know for our next season, please keep following the show in your preferred podcast listening app.

Key Links

https://www.linkedin.com/in/ericaseidel/

https://theconnectivegood.com/

https://thegetpodcast.com/

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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is the CMO and Board Relationship in B2B SaaS: How can that relationship go from fraught to functional and even to fantastic?

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.

The Get is produced by Evo Terra and Simpler Media Productions.

Sandra Lopez is a marketing dynamo who has been in marketing leadership and general management roles in many of the world's biggest and most influential tech companies, like Adobe, Intel, and Microsoft. She recently served as co-chair for the World Economic Forum for Augmented Reality and Virtual Reality. She also serves on the Board of Directors for Junior Achievement USA and PureRED, she's an advisor for Cabra Sports, and she is the co-chair for Sports Integrity Global Alliance.

We discuss:

• How to translate marketing-speak into language that CFOs and Board members can understand
• How to work with Board members who think they know more about marketing than they actually do
• How to manage expectations with Boards about how long things take in marketing and educate along the way, understanding that "it's hard to educate someone in 30 minutes"
• How to prepare for Board service – and knowing when to say no to a Board opportunity
• How interviewing for a Board seat is different from interviewing for a CMO spot

Key Links

https://www.linkedin.com/in/lopezsandra/

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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is the CMO and Board Relationship in B2B SaaS.

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.

The Get is produced by Evo Terra and Simpler Media Productions.

A good CMO/Board relationship entails both giving and getting. Elana Anderson talks about putting Board members at the center of marketing initiatives by making bold asks of the Board to add value to customers and prospects. She also talks about the anatomy of a successful CMO/Board interview.

Elana Anderson has been the CMO for Veracode, Vidyo, and Salesforce Commerce Cloud. She reflects on her experiences interacting with Boards at public versus private companies.

Learn about:

• How to move from broadcasting to your board to incorporating them into your marketing initiatives
• How Board members can add value to you through special executive events and advisory sessions
• How you can discuss brand initiatives with the Board in an interactive and impactful way… even if the topic is short on numbers
• How to interview successfully with the Board for a CMO role
• When and how to prepare for serving on a Board yourself… and how to find your 'hook'

Key Links

https://www.linkedin.com/in/eranderson/

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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is the CMO and Board Relationship in B2B SaaS.

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.

The Get is produced by Evo Terra and Simpler Media Productions.