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Digital Marketing Made Easy

By: Dawn McGruer
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  • Summary

  • Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
    Copyright Dawn McGruer
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Episodes
  • Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily

    Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily
    May 15 2024
    Welcome to today's episode of Digital Marketing Made Easy.

    In this episode, I’m delving into effective techniques for selling your courses and programmes.

    From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers.

    Join me as I discuss these key insights, complete with real-world applications and expert guidance to help your offerings shine in a competitive market.

    Here are the highlights:
    (2:11) Unleash your courses and programs to the online world
    (3:06) Master the art of marketing to expand your reach
    (4:01) Marketing strategies for online creators
    (11:26) Engaging audiences and crafting compelling content

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

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    19 mins
  • Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales

    Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales
    May 1 2024
    This week we are diving deep into relationship marketing.

    Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered.

    So, tune in, and let's start making those connections that not only last but also pay off!

    Here are the highlights:

    (01:30) Communication is central
    (06:12) That personal touch
    (08:13) Exceptional customer service
    (09:46) Building trust and loyalty
    (10:35) Thought leadership

    Connect with Dawn:

    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/
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    14 mins
  • Ep 81 - 4 Ways to Use AI to Attract and Convert Customers

    Ep 81 - 4 Ways to Use AI to Attract and Convert Customers
    Apr 17 2024
    Welcome to Episode 81 of the Digital Marketing Made Easy podcast.

    Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world.

    In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively.

    From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience.

    Get ready to use AI to its fullest potential.

    Here are the highlights:
    (1:01) Finding the right tools
    (3:21) What are you doing with AI?
    (7:28) Leveraging AI for email marketing automation
    (12:29) Conversion strategies and real-time engagement

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/
    Show more Show less
    14 mins
Marketing Economics
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