Pet Marketing Podcast  By  cover art

Pet Marketing Podcast

By: Skarlet Rockwood
  • Summary

  • Overwhelmed by a barrage of different marketing tactics? Wondering which ones will actually work for your pet business? Wish someone would just tell you what's already working so you don't have to figure it all out yourself? Skarlet Rockwood, Content Marketer and Instagram Strategist for Pet Brands, does exactly that one podcast episode at a time. Working with pets is a passion we're all totally hyped we can actually turn into a business…and it’s also a massive industry worth almost $100 billion a year! On the Pet Marketing Podcast, you’ll get barketing tips (ok fine, I mean marketing tips), Instagram growth hacks, and inspirational stories to grow your pet biz into a droolworthy empire. You’ll also hear stories about how pet business owners rocked their own marketing and made a difference in the lives of pets and their people. Guests and listeners include pet marketing professionals, pet store owners, dog walkers, pet sitters and trainers, online retailers, pet influencers and bloggers, pet industry brands and product creators, and more!
    2022
    Show more Show less
Episodes
  • Brand Storytelling Through Photography
    Apr 30 2024

    In this episode, we delve into the art of storytelling through brand photography. Join Skarlet as she sits down with seasoned pet photographer Michelle Conner to explore how visual narratives can elevate your pet business. Discover the key elements of a compelling brand photo, how to choose the right photographer, and tips on styling, location, and composition. Whether you're a pet store owner, a dog groomer, or running a veterinary clinic, learn how to create a cohesive visual story that resonates with your audience and drives your marketing efforts forward.

    Be sure to check out the show notes for links to any resources mentioned in this episode.

    Want more Pet Marketing tips? Please subscribe and leave a review!

    You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

    Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

    Show more Show less
    42 mins
  • Influencer Marketing for Pet Businesses
    Feb 9 2024

    In this solo episode, Skarlet delves into the world of influencer marketing for pet businesses. She shares intriguing statistics about the impact of using pet influencers versus human influencers, along with the overall value of working with influencers in your marketing strategy.

    Join Skarlet Rockwood in exploring the world of pet influencer marketing and discover how it can boost your brand's reach, engagement, and success in the pet industry. Be sure to check out the show notes for additional resources mentioned in this episode. 

    Want more Pet Marketing tips? Please subscribe and leave a review!

    You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

    Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

    Show more Show less
    16 mins
  • What Is A Brand Strategy - Kati Keyes
    Sep 20 2022

    In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing.

    Kati Keyes has been in pet industry sales and marketing for over 10 years now. She's worked with thousands of pet businesses and leverages her degree in psychology to identify costly mistakes and build a clear strategy roadmap to success. She's joining me today to talk about what a brand strategy is and why it's important.

    If you like what you hear in this episode, click over to the full show notes and contact Kati for your own free brand checklist.

    Want more Pet Marketing tips? Please subscribe and leave a review!

    You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

    Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

    Show more Show less
    22 mins

What listeners say about Pet Marketing Podcast

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.