In this episode of GovComms, we are joined by Mardi Stewart, the Branch Manager of Campaigns and Strategic Communication at the Department of Social Services.

As a leader with extensive experience in strategic communication and public campaigns, Mardi shares insights on creating impactful and award-winning campaigns. From the foundational aspects of embracing a learning mindset to the intricacies of campaign management, she highlights the multifaceted approach required to navigate and excel in government communications.

Leadership in public communication not only involves the strategic dissemination of information but also encompasses fostering resilience and passion among communication professionals. Mardi emphasises the importance of loving what you do, and that passion fuels perseverance and success in any professional endeavor.

Mardi also explores the role of public communication campaigns in addressing societal issues and enhancing community well-being. She outlines the structured processes behind successful campaigns, from initial research to creative development and rigorous evaluation.

Discussed in this episode:

• Mardi Stewart's journey and passion in public sector communications.
• Key campaigns like "Stop it at the Start" and community awareness initiatives.
• Importance of mentorship and professional networks in communications.
• Challenges and shifts in media landscapes impacting government communication.

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In this episode of GovComms, we continue our conversation with Bevan Hannan, General Manager of the Communications Division at Services Australia.

Bevan delves into the complexities of government communication, drawing on his extensive experience to explore how crises like the Bali bombings have shaped public narratives and the role of media in managing these narratives.

Bevan reflects on the human aspects of communications and shares lessons learned from coordinating the government's response and supporting affected families. He explains how he strategically used media to maintain control over the public discourse and ensure sensitive handling of the aftermath.

The conversation also ventures into the future of communication in public service, particularly the integration of Artificial Intelligence (AI). Bevan discusses the potential for AI to enhance service delivery and improve the accessibility and efficiency of government communications.

The episode takes a reflective turn as he addresses the Robodebt scandal, considering its impact on public trust and the essential role of integrity in government communications.

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In this episode of the GovComms Podcast, we are joined by Bevan Hannan, General Manager of the Communications Division at Services Australia.

Bevan shares insights into the nuances of crisis communication during the COVID-19 pandemic, and outlines the strategies and technologies employed by Services Australia to manage public information needs effectively.

Bevan also discusses the challenges and strategies of maintaining team dynamics in a remote and hybrid work settings, and emphasises the importance of a supportive and collaborative culture. He highlights how his team adapted to ensure productivity and engagement despite the distance.

Furthermore, Bevan explores the significant role of government spokespeople in delivering complex information to the public. He stresses the importance of trusted, non-political figures in building public trust and ensuring clear communication from the government.

Discussed in this episode:

• Impact of mentorship and networking in Bevan's early career development.
• Bevan's lessons from transitioning from sports journalism to the public service.
• Balancing between in-person and remote work for team effectiveness.
• Evolution of government communication practices pre and post-COVID.

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