Today, we’re joined by Pieter de Villiers, Co-Founder & CEO at Clickatell, the global leader in chat commerce. We talk about:



• 3 pillars of excellence to measure decisions against when building a SaaS app
• Changes in ideal customer profile from year one
• Global democratization of SaaS investing
• What to have a clear view of before writing a single line of code

Today, we’re joined by Derek Rey, Investor + Founder & CEO at Demand Inc., a human-driven AI-enabled sales development team. We talk about:

• The loss of knowledge of how to send good email
• The paradox of needing AI in order to be human at scale
• What Sales Development Reps can do to be successful, particularly while working with AI
• The role of email marketing in building top of funnel pipeline

On today’s episode, we’re joined by Sahil Patel, CEO at Spiralyze, provider of data-driven performance Conversion Rate Optimization (CRO) services.

We talk about:

• How effective most companies’ websites are at lead gen
• 3 common mistakes that lower website conversions
• What to put on your homepage instead of boring stock images of people in a conference room
• Why you should review your website translated into a language you don’t speak
• The importance of talking about not just the ups, but also the downs in business