What does a successful event really boil down to? Effective planning and preparation.

Join Paulina Giusti and Robin Clark, Senior Manager of Trade Shows and Event Marketing at Cvent, as they delve into sales enablement and engagement, highlighting the symbiotic relationship between marketing and sales.

Robin gives an insider look at how detailed tracking of the attendee experience at Cvent CONNECT — encompassing session engagement, survey feedback, and appointments — equips sales reps with the narratives they need for follow-up that resonates.

We discuss setting clear, actionable goals for different business lines and ensuring team members are aware and fully understand their targets in a post-pandemic landscape with steady growth.

Tune in to understand how important it is for sales and client service teams to be armed with the right information pre-registration and throughout the promotion to capably field questions and nudge early registrations.

Here are a few takeaways:

1. Collecting detailed attendee journey data will empower marketers to craft personalized follow-up narratives for sales reps, fostering deeper connections and potential sales.
2. The partnership between sales and marketing teams is crucial for event success. Advocating for open communication, goal alignment, and early planning to create a cohesive strategy will help you avoid task overload and maximize team talents.
3. Ensure your sales and client services teams are prepared to promote events and engage with potential attendees. Strategic timeline management helps ensure a successful event by fostering early interest and confidence.

Have you made a habit of prioritizing sustainability?

In the events industry, it’s much-discussed, but action is key. As Great Events host Alyssa Peltier says, “When it comes to sustainability, a zero excuses policy is the best policy.”

In this episode, Alyssa joins fellow hosts Rachel Andrews and Felicia Asiedu to discuss insights shared by Cassidy Knowles, Group Managing Director of Chorus Creative Group.

From Chorus's spectacular sustainability efforts to the small steps each individual can take, this conversation is packed with actionable advice.

Here are a few takeaways:

• Ask: How can we reduce first? It’s about the best money-saving strategy for the organization's people and the planet.
• Start small: With large organizations, one policy change that can be rolled out across that sea of events is significant. Begin to institutionalize things, and that institutionalization becomes a cultural shift.
• There’s always more to learn, and—to that end—Cassidy suggests visiting the B Corp website and filling out an initial survey.

Content doesn't have to go to waste.

Rather, its shelf life and value can increase over time.

In this episode of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content.

They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various formats––from turning event sessions into engaging blog posts to creating captivating video snippets for social media.

They also tap into the significance of audience feedback and use real-time insights from events to guide your content strategy. They leverage tools like AI for efficient content repurposing and share insights into measuring the success of your repurposed content across different platforms.

In this episode, you’ll learn:

1. How to utilize your event content to the fullest potential by using real-time audience insights and feedback to create meaningful content
2. How to leverage a variety of content formats and channels to extend the lifespan and reach of your event content
3. How to stay agile in measuring and adapting your content's impact across different channels