"Crack the China Code" Podcast - Rossella Pfundt  By  cover art

"Crack the China Code" Podcast - Rossella Pfundt

By: Rossella Pfundt
  • Summary

  • Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively!
    © 2024 "Crack the China Code" Podcast - Rossella Pfundt
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Episodes
  • Crack the Code to Boost Your Revenue Potential this Spring as a European Luxury Tourism-Related Business
    May 2 2024

    In this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe this spring and beyond in 2024. The essential question is how is this market developing – you hear so many different news and you feel a bit overwhelmed with all the information. You are looking for straightforward market insights to take an informed decision if you should focus on this market and how to get easily started. This is exactly what this episode will uncover for you so stay tuned.

    Throughout this episode, I will provide you with in-depth insights to address these relevant questions. Additionally, you can expect to gain the following invaluable knowledge:

    · Are Chinese travelers coming back to Europe in 2024? Get to know the latest statistics.

    · Which travel segment is returning to Europe and why these travelers are more interesting for your high-quality business than others.

    · Which are the main business segments in Europe that can benefit from Chinese travelers in 2024.

    · Get to know the ultimate two-step formula of “Attracting Chinese Luxury Consumers” as soon as possible already during this spring season and beyond.

    And get much more insight for your high-quality business in Europe.

    The Chinese tourism market in Europe is a goldmine of untapped potential for high-quality businesses like yours. It's an opportunity that should never be underestimated or overlooked. The market's current significance is just the tip of the iceberg, as it holds the promise of substantial growth in the future. By embracing the insightful recommendations shared in this episode, you will be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market.

    RESOURCE mentioned in this episode:

    FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:

    Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your medium-sized high-quality business in Europe - stop STRUGGLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.

    Click here to apply for your free session

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    25 mins
  • Matching European Luxury Tourism Businesses With The Top Chinese Visitors Buyer's Secrets Revealed
    Mar 22 2024

    In this episode, Jay Munro Michell from the European Tourism Association (ETOA) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return of Chinese luxury travelers in Europe in 2024 and beyond.

    Is there a seasoned organization assisting European luxury tourism businesses in tapping into the Chinese luxury visitor market? Throughout this episode, Jay will provide detailed information to address this crucial question. Additionally, expect to gain invaluable knowledge such as:

    • Unveiling essential facts about ETOA and the support it can extend to your business.
    • Exploring the event scheduled for May 2024, offering a gateway to kickstart your success story in the Chinese tourist market.
    • Discovering the unique two-step formula of "Be Ready for Chinese Luxury Buyers Organization," designed to equip you adequately and maximize outcomes from meetings with Chinese buyers.

    And get much more insight for your high-quality business in Europe.

    The Chinese tourism market in Europe represents a goldmine of untapped potential for businesses like yours. Its current significance merely scratches the surface, holding the promise of substantial future growth. By embracing the insightful recommendations shared in this episode, you'll be equipped with the knowledge and tools necessary to unlock vast opportunities within this highly profitable market.


    RESOURCES mentioned in this episode:

    1) ETOA

    You can find more information about ETOA – European Tourism Association - click here

    2) CEM

    You can find out more information about CEM – China European Marketplace 2024 – taking place in May 2024 in Shanghai – click here

    3) FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:

    Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your medium-sized high-quality business in Europe - stop STRUGGLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.

    Click here to apply for your free session

    Show more Show less
    28 mins
  • Crack The Code To Set Your Business Up For Chinese Luxury Travelers In 2024 Coming To Europe – The Outlook For 2024
    Jan 15 2024

    In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe in the new year 2024. Are Chinese travelers coming back to Europe in 2024 and how is the outlook? What is the impact of Chinese travelers coming back to Europe on your business success in 2024? Throughout this episode, I will provide you with in-depth insights to address these relevant questions. Additionally, you can expect to gain the following invaluable knowledge:

    1. Are Chinese travelers a relevant target segment for your business in 2024?

    2. Get to know the exact insight about what kind of experience these travelers are looking for when they travel to Europe in 2024.

    3. Uncover the unique two-step formula of “Attracting Chinese Luxury Consumers” already during this winter season and also beyond as a high-quality tourism-related business.

    And get much more insight for your high-quality business in Europe.

    The Chinese tourism market in Europe is a goldmine of untapped potential for high-quality businesses like yours. It's an opportunity that should never be underestimated or overlooked. The market's current significance is just the tip of the iceberg, as it holds the promise of substantial growth in the future. By embracing the insightful recommendations shared in this episode, you will be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market.

    RESOURCE mentioned in this episode:

    FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:

    Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your medium-sized high-quality business in Europe - stop STRUGGLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.

    Click here to apply for your free session

    Show more Show less
    24 mins

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