Startups in Stilettos By cover art

Startups in Stilettos

By: Entreprenista Network
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  • Summary

  • Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will) We’re meeting you where you are to get you through your biggest challenges and toward your biggest goals. From the team behind the Entreprenista podcast, tune in to Startups in Stilettos as you take steps to build your startup from the ground up. So what can you expect from Startups in Stilettos? Each week, we’ll interview a startup founder in our community to uncover their early challenges, learn from the solutions they’ve found, make new connections, and strategize for the future growth of their business. You’ll walk away with practical tips and resources to help you along your journey and a new community member to connect with through the Entreprenista League!
    Copyright © 2022 Startups in Stilettos
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Episodes
  • Transforming E-commerce Brands with Data-Driven Email Marketing with Shlesha Pandey

    Transforming E-commerce Brands with Data-Driven Email Marketing with Shlesha Pandey
    May 21 2024
    “I've tried so many things, I've been in the feast and famine cycle. First you struggle to get clients or customers and then you struggle with your marketing to keep up with that. It's never ending. There's always something to do and it's important to take a pause and step back and look at how far you've come. So, I'm always grateful for how far I've come rather than being so fixated on ‘Why can't I get there.’” From a young age, Shlesha Pandey loved to write stories and publish them online. After growing a significant audience, she began to realize that she could monetize her skill without taking the traditional route. Today, Shlesha is the CEO and chief strategist of EcomRevolutionX, a copywriting and email marketing agency dedicated to transforming e-commerce brands. She’s leveraged more than seven years of expertise to masterfully blend strategy with creativity, driving significant revenue growth for her clients. Her firm specializes in advanced data driven email campaigns that have consistently delivered over 500% growth for clients by enhancing engagement and conversion rates. Highly skilled in multiple platforms, Shlesha’s leadership is empowering ecommerce businesses to thrive in the digital landscape. Tune in and listen as Shlesha gives us a crash course on email marketing. You’ll also hear Shlesha’s advice about designing email marketing campaigns, tailoring your call-to-action to your audience, and building customer trust. What we talk about: Copywriting from a data-driven perspective (04:16) Selling to a smarter audience (08:49) How to stay out of the spam folder (12:08) Keep your email list small (14:36) The key to digital marketing success: don’t overthink it (22:17) Connect with Shlesha: Instagram EcomRevolutionX LinkedIn Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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    31 mins
  • Conquering Financial Trauma with Alejandra Rojas

    Conquering Financial Trauma with Alejandra Rojas
    May 14 2024
    “We learn the financial services, we learn what is in that system. We don't learn about our relationship with money. We don't learn about our relationship with success. We didn't learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy that you want. But if you're lacking this other part, it's never going to work.” Alejandra Rojas is an Entreprenista League member and a finance professional who specialized in financial trauma. Alejandra’s interest in finance started at a young age when she would help her parents, who were both accountants, with their work. She then went on to earn a specialized diploma in Bookkeeping in high school before going on to receive a Bachelor’s degree in International Banking and Finance. Her business, The Money Mindset Hub, was created to guide women entrepreneurs towards financial freedom. Listen in to our interview with Alejandra to hear how she defines financial trauma, the creation of the M.E.S.S. method, her strategy for guiding clients, and a whole lot more! What we talk about: The inspiration behind Alejandra’s business (2:49) What many people who work in finance struggle with (8:19) The “Money Story” of one of Alejandra’s clients (15:06) How potential clients can engage with Alejandra (21:56) Connect with Alejandra: Website The Money Mindset Hub Website The Money Mindset Guide The Money Mindset Podcast Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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    33 mins
  • Cultivating Change with Sustainable Tableware with Pallavi Pande

    Cultivating Change with Sustainable Tableware with Pallavi Pande
    May 7 2024
    “Everything started because somebody started it. Somebody felt that need, ‘Okay, this is not there. Let me take care of this and let me contribute the way I can.’ Of course we can't conquer the world—we're not capable. But we can all do our part and contribute in some ways and we have to start because I believe doing is powerful… because not doing is not.” Growing up in India, Pallavi Pande spent her childhood eating her meals off of banana leaves—a memory she cherished so much that she wanted to share it with her children… and the rest of the world. Today, Pallavi is a BIPOC mompreneur and founder of Dtocs, a company that crafts sustainable single use tableware from fallen palm leaves. Recognizing the environmental impact of traditional disposable tableware, Pallavi drew from her Indian heritage and established Dtocs in 2019 to offer a greener alternative for both households and events. Beyond her innovative products, Pallavi is deeply committed to social causes, leveraging Dtocs to support community upliftment, women's empowerment, and education for underserved children. Dtocs stands in a testament to Pilates dedication, not only to offering a sustainable dining alternative, but also to making a meaningful impact on society, one palm leaf plate at a time. Tune in and hear our conversation with Pallavi about building a seven figure brand, using Amazon to scale her business, and how she makes sure to prioritize flexibility and independence. What we talk about: Pallavi’s 3 P’s: party, planet, people (03:14) Managing a supply chain during the pandemic (08:13) Pallavi’s advice for fellow BIPOC female entrepreneurs (14:24) The importance of community for entrepreneurs (16:07) Experimenting with marketing and ads (20:13) Non-dilutive grants (22:09) Connect with Pallavi: LinkedIn Instagram Dtocs Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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    34 mins
Leadership Marketing Career Success Economics
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