The Art of the Start 2.0 Audiobook By Guy Kawasaki cover art

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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The Art of the Start 2.0

By: Guy Kawasaki
Narrated by: Paul Boehmer
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Brought to you by Penguin.

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing.

Whether you're an aspiring entrepreneur, own a business or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

©2015 Guy Kawasaki (P)2022 Penguin Audio Business Development & Entrepreneurship Content Creation & Social Media Entrepreneurship
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I loved how the author provided sound, relevant and applicable advise for an entrepreneur or intrapreneur venture.
Loved the checklists too!

Outstanding!

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A good overview with useful recommendations. For instance, I liked the idea to do reference checks during a recruitment process, not at its end.

A good overview

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