Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the podcast ever. We cover lots of ground, including his secret to success with Prof G media, what the #1 skill for all marketers should be, why brand is dead and how to build wealth. We recorded this episode as Scott releases his new book The Algebra of Wealth: A Simple Formula For Success, buy on Amazon UK, or US.

Timestamps

• 00:00:00 - Intro
• 00:00:57 - 25 year overnight success
• 00:01:28 - Scott’s biggest failures
• 00:07:38 - How Scott scaled himself
• 00:13:24 - Daniel Kahneman’s impact on Scott
• 00:20:26 - How social media has a negative impact on the world
• 00:28:45 - Scott Galloway on being late
• 00:31:14 - The most important skill for a marketer
• 00:33:32 - The Era of Brand is Dead
• 00:40:19 - Scott’s new book opening Aurelius quote
• 00:42:53 - The power of compound interest
• 00:43:53 - Scott’s advice to young people
• 00:48:33 - Growing your network grows wealth
• 00:56:33 - What does the agency of the future look like?
• 01:03:33 - How to get social media right
• 01:04:50 - Why big firms should stop certification based hiring

Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to win pitches and more.

Timestamps

00:00 - Intro
00:47 - Where did the name Boom come from
01:31 - Scott’s background at Saatchi&Saatchi
04:57 - What is Nike’s secret sauce
09:48 - Scott’s career failures
13:27 - Working on the Diesel brand
17:37 - How to go from bust to Boom!
40:11 - How to pitch to CMOs

Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for many years, making those ads that you saw at Christmas and really defining the genre of Christmas advertising.

Timestamps

• 00:00:00 - Intro
• 00:00:50 - Craig’s marketing background
• 00:02:25 - Craig’s biggest marketing failures
• 00:09:34 - How to have a long tenure as a CMO
• 00:13:24 - How to be a great CMO
• 00:23:53 - Guessing the most emotional John Lewis ads
• 00:28:50 - How to move from rational to emotional strategy in retail
• 00:31:17 - How to sell in creative ideas to rational CEOs and CFOs
• 00:36:00 - The business impact of Monty the Penguin for John Lewis
• 00:38:50 - How John Lewis ads does long and short
• 00:41:00 - Focusing on customer experience
• 00:51:48 - From large consumer brands to B2B
• 00:55:11 - Being the chair of the Marketing Society
• 01:00:34 - Working for The Entertainer