In the competitive world of social media, even major brands struggle to connect with their audience. Elfried Samba, who Cat enthusiastically proclaims as the 'king of social,' helped Gymshark grow its following from 1.5 million to 20 million in just seven years.

Now, as founder for his own social media agency Butterly 3ffect, he shares his insights on creating engaging content, leveraging market trends, and thriving in today's social media landscape.

Join us to learn from his journey and discover how to stand out in the crowded digital space.

The race to see who will make it to number one in the UK Christmas charts has always been a hotly contested battle. But by 2009, Simon Cowell’s X Factor winners were the dominant force, with four consecutive wins under their belt.

Enter Jon Morter, a social media hellraiser who was out to cause chaos in the charts. Using every social media trick in the book, Jon inspired a movement which toppled the X Factor from its number one spot and catapulted a 1992 Rage Against the Machine single right to the top. Since then, Jon has used the power of social media to achieve more chart success, campaign against the closure of BBC Radio 6 station and influence polls for a popular fast food outlet.

In this episode, Jon reveals his secrets behind using social media to influence popular opinion, how his campaigns have got the attention of Foo Fighters front-man Dave Grohl, and his advice on whether brands should be taking more social media risks to achieve content success.

When it comes to going viral on social media, the introduction of TikTok changed the landscape for how creators produce content, and how we consume it en masse. Nowhere is this more clear than with Garron Noone, an Irish star who went from starting 2023 with a few thousand subscribers on the platform to having his videos regularly reach millions of followers weekly. His unique brand of Irish comedy has captured the hearts of fans all over the world, and his relatable content always has viewers in stitches.

We chatted to Garron about how his unintentional rise to fame came about, his opinion on whether you need to have great video editing skills in order to be a content creator, and the top secrets behind keeping viewers engaged with your social media content as an influencer.