Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to stand out.

In our final episode of Talking AI, join our host, IAB CMO Helen Mussard as she chats to Pallavi Naresh, Group Product Manager for Creative Assets at Google and Guy Gobert-Jones, Managing Partner at Omnicom Media Group UK about the rise of generative AI and the ways it’s shaping - and challenging - digital advertising.

Don’t miss our other episodes on the language modelling advances powering broad match, and the predictive AI fuelling smarter bidding strategies. Listen to the full series of Talking AI here: https://goo.gle/talking-ai

You can also hear more from IAB and Google by downloading The Crux podcast: https://goo.gle/the-crux

In this insightful episode, we dive deep into the future of media effectiveness measurement. From privacy-centric tagging to AI-powered advertising using first-party data, we've got your measurement foundation covered.

Join our expert guest speakers, Thomas, Media Effectiveness Lead at Google, Dirk, Senior Director of Data & Digital Marketing and Siddharth, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, as we explore the powerful trio of Marketing Mix Modelling (MMM), experiments, and attribution. Get ready for practical insights and tips to stay at the forefront of the ever-evolving marketing landscape. And yes, we'll demystify MMM for you – it's Marketing Mix Modelling!

Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth avenues - find out how in the latest episode of Talking AI.

Join our host, IAB CMO Helen Mussard as she chats to Nick Brady, Head of Search Bidding, Growth & OptiScore at Google and Álvaro Verdeja, Global Cloud & Data Director at Making Science about the transformative power of predictive AI in bidding strategies, and uncovers their unique tips and insights.

And if you haven’t already, check out our first episode on how the language modelling advances powering broad match can help you reach new audiences.