Marketecture: Get Smart. Fast. By cover art

Marketecture: Get Smart. Fast.

By: Marketecture Media Inc.
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  • Summary

  • Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. Get access to the full episodes by subscribing at Marketecture.tv. Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast. This podcast highlights the best short segments of each interview so you can hear what each vendor has to say. To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.
    Copyright 2024 Marketecture Media, Inc.
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Episodes
  • IAB Tech Lab Special: The Transparency and Consent Framework

    IAB Tech Lab Special: The Transparency and Consent Framework
    May 6 2024

    The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information about advertising vendors and user choices across the digital ad ecosystem, facilitating compliance with European regulations. It enables users to make informed choices about the vendors processing their data, while allowing publishers and vendors to communicate these choices efficiently. Furthermore, TCF grants publishers control over which vendors can collect and use data on their digital properties, enhancing their ability to manage privacy and data governance. The framework was developed as a response to the need for standardized, real-time consent management across an increasingly complex digital advertising landscape.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    27 mins
  • Episode 70: Kym Insana built an agency entirely with remote WFH moms

    Episode 70: Kym Insana built an agency entirely with remote WFH moms
    May 3 2024

    Plus Google Network woes, and the Trade Desk - Roku partnership.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    38 mins
  • Episode 69: WPP's CTO spends over $300 million per year on AI

    Episode 69: WPP's CTO spends over $300 million per year on AI
    Apr 26 2024

    How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    45 mins
Marketing Economics Personal Finance
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