Welcome to The DTC Deep Dive. For this episode, we are joined by both Claudia Laurie and Alex Craciun, Co-CEO and Co-founders of Prive, a service that sets up and manages subscription technology for brands to use. We’ll be going over how to build the perfect subscription model, and how to avoid the pitfalls that many brands fall into when going down the subscription route.

• Why does Prive exist? How do they do things to help brands?
• What makes a good subscription service, in both execution and technology?
• On the best, and worst subscription experiences.
• On the friction points of implementing a subscription service.
• An explanation of review mining and how it can grow your brand.
• The two main reasons for customers canceling subscriptions.
• Which brand has the best subscription model?

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Welcome to The DTC Deep Dive. Today we’re joined by Callum Mckeefery, founder and CEO of Reviews.io. A reviews collection service that has been responsible for some huge growth for multiple brands. Callum will be sharing his learnings on the importance of reviews, how to curate them and which types to keep an eye on.

• On Callum’s past in startups and starting Reviews.io with his wife from their kitchen table.
• On the importance of reviews and how a lot of brands overlook this.
• On ‘too good to be true reviews and panic around getting a 1-star review.
• The psychology of customers leaving reviews.
• An explanation of review mining and how it can grow your brand.
• Why you should analyze your competitor’s reviews.
• On curating your reviews.
• How to place reviews on your product page.
• Pros and cons of the different review sites.
• On multi-media reviews and how to curate them.

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Welcome to the dtc deep dive. Today we speak with Siân Rigby,  Director of Growth at Kosas, a clean makeup and skincare brand. In this episode, we go over brand strategy from the perspective of a beauty brand, which means diving deep into influencer marketing, TikTok vs. Instagram and what to look for in a head of growth.

• On Kosas and Siân’s role as Director of Growth
• On Siân’s reflections on working as a freelancer vs. an agency vs. a brand.
• On what brands need to look for when hiring agencies.
• On Kosas’ ‘north star’ brand strategy and Q4 prep.
• On which platforms do the best for makeup brands.
• On Kosas’ organic strategy vs. paid.
• On UGC ads, and experimenting with other types of content.
• On BeReal and Kosas’ product launch on the platform.

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