For the Love of Sports with Michael Rasile: In this electrifying episode, host Michael Rasile sits down with Shripal Shah, the mastermind behind "Leveling Up with AI: A Strategic Guide to AI in Sports Marketing." Dive into the future of sports marketing as Shripal unveils the game-changing strategies outlined in his groundbreaking book. From leveraging AI to personalize fan experiences to revolutionizing sponsorship strategies with data-driven insights, Shripal unveils the playbook for success in the digital age of sports marketing.

Tune in as Shripal and Michael explore how AI is transforming the sports landscape, empowering marketers to create unforgettable fan experiences and drive revenue growth like never before. Whether you're a die-hard sports enthusiast or a marketing maven, this episode is a must-listen for anyone looking to stay ahead of the curve in the dynamic world of sports marketing. Don't miss out on the insights, inspiration, and insider secrets shared in this captivating conversation!

Buy the book!

Connect with Shripal!

Welcome to For the Love of Sports with Michael Rasile! In this episode, Michael chats with Stu Halberg, CEO of Logitix, about navigating the live sports and ticketed events industry. Stu shares insights into assuming the CEO role amidst unprecedented challenges and how Logitix adapted its strategies to cope with the pause in live events and evolved out of those times.

The conversation delves into why live events hold profound importance for individuals and communities beyond mere entertainment. Stu discusses the emotional and communal value of attending live events and how companies like Logitix are evolving to meet changing audience expectations. Additionally, the episode explores how artists such as Taylor Swift have revolutionized ticketed live events, reshaping the landscape of the industry.

Join Michael and Stu for a deep dive into the world of live sports, ticketed events, and the evolving nature of experiential entertainment. Discover firsthand insights into managing a company focused on live events during challenging times and the future of the ticketing industry.

https://www.linkedin.com/in/stuhalberg/

https://logitix.com/

Kathleen Francis the President and Chair of Women in Sports and Events (WISE) joins Michael Rasile on For the Love of Sports!

Kathleen has had an amazing career in sports with over a decade at the MLB and some time at the Meadowlands.

With experiences as a black woman in sports, she's capable of drawing upon what she knows to help other women through the WISE organization.

Check out more about WISE!

https://www.wiseworks.org/home