Marketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rarity.

We as marketers come up with crazy excuses like “attribution is hard” or “the goal was to drive awareness”.

This week on Digital Banter, we're thrilled to have Kyle Lacy join us. With his wealth of experience leading marketing teams in sales-led environments, Kyle has always advocated for marketing teams to own revenue targets. Join us as we dive deep into turning this bold concept into tangible, actionable steps!

Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.

On this week’s episode of Digital Banter, we’re going to dive deep into the world of interactive demos with special guest Natalie Marcotullio, uncovering what makes interactive demos more effective in moving the revenue needle.

We’ll chat about how interactive demos align to certain GTM motions, as well as discuss why so many brands are still so hesitant to move in this direction with their business strategy.

So whether you’ve already made the shift to interactive, are considering making a move, or have no idea what an interactive demo even means, this episode is going to help you make some pretty significant decisions that can impact your brand’s bottom line.

We're finally starting to see an increase in humorous content in the B2B sphere. There's been a noticeable surge in entertaining content lately, which is like a breath of fresh air for all of us.

However, while this trend is enjoyable, what's its actual impact? Does it drive revenue? Does it enhance brand recall? Does it improve product understanding and desirability? Or could this creative content boom potentially lead to more marketing layoffs?

Join us this week with Todd Clouser (dubbed "The worst marketer in the world") as we delve into the art of creating fun and creative content with a clear purpose that ultimately improves bottom-line results.