Selling the Price Increase

The Ultimate B2B Field Guide for Raising Prices Without Losing Customers

By: Jeb Blount

Narrated by: Jeb Blount

In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.

In each chapter, you'll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations.

You'll learn: how to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and asking; the eight price increase narratives and three drivers of customer price increase acceptance; how to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors; the 9-Box Risk-Profile Framework for targeting accounts for price increases; a repeatable process for confidently approaching price increase conversations; the Five-Step Price Increase Messaging Framework; and much more.

©2022 Jeb Blount (P)2022 Ascent Audio

If you sell B2B Get This Book! Thank me later.

This book explained to me both my successes and failures in getting price increases. The implementation coaching for sales leaders at the end of the book was priceless!

Required Book for Any Business!

Regardless of the business you are in, this is a must-listen/read book. The framework offered and insights to address price increases are invaluable. This book is a game-changer!

Must Listen for Sales Leadership

Loved the thoroughness but I wish I had the concepts simplified to grasp easier so I could master it into real life.