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Paris Talks Marketing

By: Hop Online
  • Summary

  • Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!
    Copyright Hop Online™ 2024
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Episodes
  • Creating Powerful Digital Content with Eric Brooker
    May 23 2024

    In this episode Paris sits down with Eric Brooker, a revered business leader, author, and podcast host. Eric shares his journey of building a successful personal brand through consistent engagement on LinkedIn, leveraging the platform for immense business growth, and establishing a top 1% globally ranked podcast, 'Counsel Culture.' The two share insights on creating and repurposing content, getting notable guests, and maximizing LinkedIn's potential for personal and company branding. Eric also reveals strategies for overcoming initial discomfort in content creation.

    Eric Brooker has earned respect as a keynote speaker, author, and podcast host. His career is distinguished by a track record of transformative leadership and substantial success across various organizations. Eric’s new book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," reflects his journey through personal challenges and his path to understanding self-worth. This book is complemented by his popular podcast, 'Counsel Culture', which has aired over 150 episodes since 2020, discussing leadership and culture with notable figures from diverse fields.

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    Links:

    https://www.linkedin.com/in/ericbrooker/

    https://www.ericbrooker.com

    More about:

    Explore: https://hop.online/

    Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

    Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

    --

    Timestamps:

    00:00 Introduction

    02:04 Who is Eric Brooker?

    03:22 Eric's Journey with Building a Personal Brand on LinkedIn

    08:02 Strategies for Personal and Business Growth on LinkedIn

    23:31 The Art of Podcasting

    38:45 Final Thoughts

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    40 mins
  • Marketing in the AI Era with Alberto Rizzoli of V7
    May 16 2024

    In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content.

    Alberto Rizzoli is co-Founder of V7, a work automation platform that speeds up the labeling of AI data and is used by over 350 companies including GE, Siemens, Merck, and MIT.

    Alberto founded his first startup at age 19 becoming MakerFaire’s 20under20. In 2015, he founded Aipoly with Simon Edwardsson - the first consumer app running convolutional neural networks on smartphones for real-time image recognition. It helped the blind identify 5,000 objects through their phone camera used over 3 billion times.

    His interests lie in the intersection of AI and new human-computer interactions, and today he mostly spends his time on new product interactions unlocked by generative AI.

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    Links:

    https://www.linkedin.com/in/albertorizzoli/

    https://www.v7labs.com

    More about:

    Explore: https://hop.online/

    Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

    Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

    --

    Timestamps:

    00:00 Introduction

    02:28 Alberto Rizzoli's Journey From Aipoly to V7

    07:42 Exploring V7

    10:40 The Future of AI in Work Automation

    15:49 Marketing in the Age of AI

    21:00 AI in Content Creation

    23:04 Developing and Testing AI Products

    27:29 The Future of Video Content

    30:03 Challenges and Tools for AI Content Creation

    36:16 The Ethical Dilemma of AI-Generated Content

    37:55 How Great Marketers Differentiate in the AI Era

    40:39 The Human Touch in a Digital World

    43:42 Final Thoughts

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    48 mins
  • Building the Sales Engineer of the Future with Arjun Pillai of Docket
    May 9 2024

    In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales.

    Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engineer for AEs to close complex B2B deals.

    Docket trains on all your company’s knowledge, powered by state-of-the-art LLMs, and creates a dynamic knowledge graph. Integrating deep into AE workflow, Docket delivers just-in-time knowledge to answer complex product questions, fill RFPs/RFIs and understand where knowledge is missing to close deals.

    Previously, Arjun was the Chief Data Officer at ZoomInfo Technologies Inc.

    In this podcast episode, Pillai shares insights on AI's role in onboarding and data migration, reducing switching costs and increasing market competition. The discussion also covers the evolution of sales teams, the impact of AI on jobs, and the future of AI in sales demos and customer support, outlining a vision where AI dramatically streamlines and enriches the sales process.

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    Links:

    https://www.linkedin.com/in/rarjunpillai/

    https://www.docketai.com

    More about:

    Explore: https://hop.online/

    Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

    Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

    --

    Timestamps:

    00:00 Introduction

    03:29 Arjun Pillai's Journey: From ZoomInfo to Docket

    07:30 Exploring Docket: The AI Platform Transforming B2B Sales

    14:00 The Role of Sales Engineers in Modern SaaS Sales

    18:05 The Changing Dynamics of Sales Teams

    25:51 Embracing AI for Enhanced Sales and Marketing Efficiency

    28:51 Empowering Sales Teams with AI

    31:12 Transforming Data Ingestion and Processing with Docket

    38:04 The Future of AI in Sales and Customer Support

    50:28 Expanding the Role of AI in the Buying Process

    54:48 Final Thoughts

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    56 mins

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