As a photographer, the primary product that you offer is your photographs. However, sometimes, your photos alone may not be enough to tell the whole story. This is where the importance of copywriting comes in. The words that you use to describe your work, your business, and yourself can provide a comprehensive understanding of your brand and differentiate you from the competition.

In this episode we are joined by Sara Gillis, a talented copywriter, to dive deeper into why copywriting is so crucial for your business. A well-crafted copy can help you convey your brand's personality and values, tell your story effectively, and build a strong connection with your audience. It can also help you showcase your expertise, highlight your unique selling points, and persuade potential clients to choose you over your competitors.

Therefore, as a photographer, it is essential to invest in high-quality copywriting to complement your outstanding visual work and maximize your business's potential.

What we cover:

• How do we create demand for our service, especially when you are at a higher price or you sell a “non necessity” product?

• Where do we value putting our money and what that value means for everyone else?

• Even if your photos are fantastic, they can still be pretty similar to other photos. Words, however, can communicate exactly what makes you different and special.

• How we can use AI as a tool to help improve our writing and ideas

• You shouldn’t compete with people as far a prices oges, but rather something you can control like the quality of your work

Connect with Sara:

Website: https://whatsarasaid.com

Instagram: https://www.instagram.com/hellosaragillis/

Copywriter on Call Podcast: https://whatsarasaid.com/podcast

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

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Rachel Traxler joins the podcast to discuss her secret to booking premium photography clients. Rachel is a Wisconsin-based wedding photographer, photography business coach, and podcaster, and she is a true expert when it comes to booking premium clients. Rachel has a wealth of knowledge and experience on the topic, and she has identified the common mistakes that photographers make when trying to attract and work with premium clients.

During our conversation with Rachel, she will be sharing her insights on marketing your photography business and building your ideal clientele. She will explain how to find and attract premium clients who are willing and ready to invest in your services. Rachel's tips will be valuable to anyone looking to improve their client base and grow their business.

We all know that attracting and booking the right clients is crucial for any photography business. But it can be challenging to identify the types of clients we want to work with and to figure out how to reach them. Rachel's expertise can help us with just that. By the end of our conversation, you will have a better understanding of how to avoid the mistakes that are holding you back from working with premium clients and how to market your business effectively to attract the right clientele.

What we cover:

• The secret to booking premium clients

• Marketing your business without social media

• Three mistakes that people are making in their marketing

• Three different types of buyers and how we interact and sell to them

• Pivoting and shifting our marketing strategies to achieve our best results

Listen to Rachel talk about similar topics:

https://www.youtube.com/@RachelTraxler/videos

https://podcasts.apple.com/us/podcast/037-re-defining-what-client-experience-means-for-photography/id1617838824?i=1000576337689

https://www.youtube.com/watch?v=N73egFg-oWQ

Connect with Rachel:

Website: www.racheltraxler.com

Instagram: https://www.instagram.com/racheltraxler/

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Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

Connect with Brittnie: Website Instagram Facebook Community Purchase The Planner Use code: PODCAST15 for 15% off your planner order

Listen to more episodes of the Capture the Chaos podcast!

Listen on: Apple | Spotify | Google

Developing your email list is one of the most effective ways to expand your business and increase your revenue over time. Email marketing is still a highly effective method of reaching out to potential customers and staying connected with existing ones. It allows you to communicate with your audience in a personalized way, building trust and loyalty.

Despite the rise of social media platforms and other digital marketing strategies, email marketing remains a vital tool for businesses of all sizes. In fact, according to recent studies, email marketing is still one of the most cost-effective marketing channels, generating an average return on investment of $38 for every dollar spent.

So, if you want to grow your business, you need to start building your email list. In this episode, I will discuss why email marketing is so crucial for your business and provide you with three practical ways to grow your email list. By implementing these strategies, you will be able to increase your reach, build your brand, and ultimately drive more sales.

Highlights of the episode:

• Consistency is the key to growth

• We need to stop thinking about our businesses in short-term bursts

• The importance of investing in paid email platforms and all of their benefits

• Three tips to growing your email list

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos

Connect with Brittnie: Website Instagram Facebook Community Purchase The Planner -- All Planners are 20% off! Use code: PODCAST15 for 15% off your planner order

Listen to more episodes of the Capture the Chaos podcast!

Listen on: Apple | Spotify | Google