Your brand purpose is the unsung–and sometimes overlooked–hero of your business.

When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one.

In this episode, I’m sharing the Brand for Good process for creating this asset for your business so that you can attract better talent, inspire your community, and out-perform your competition.

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-104-how-purpose-leads-your-mission-vision-and-values

Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company…but which expert does your business need and when? That is what I’m breaking down for you in this episode of Brand for Good.

I believe there are 5 essential areas of your business that require expertise, and if you don’t have that expertise, you probably want to hire someone who does. This person doesn’t need to be an employee—instead, look for the best expert you can find (and afford) for each stage of your business.

Listen as I describe what five key experts can offer your business and discuss three additional experts that have proven to be invaluable to my own company.

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-103-hire-the-right-expert-at-the-right-time

In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving force.

If you’ve ever wanted to deconstruct your business and build something that feels fresh and exciting, you’re not alone. You are not your business. It is human nature to evolve and change, and sometimes, that desire occurs within the framework of your business.

So, how does this tie into branding? One of the core principles of the Brand for Good philosophy is that a well-built brand can evolve alongside you. I often tell my clients that brand work is soul work. It's not simply about your offerings or your website’s appearance; it’s about how you want to feel about your company, the experience you wish to provide, and how you hope others will feel as a result. In short, it’s about the essence and impact of your business.

Tune in to learn how I’m navigating this process with Prosper for Purpose, and take notes on how to approach it for your own business.

Learn More About the Prosper Playbook: https://prosperplaybook.prosperforpurpose.com/welcome

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-102-brand-work-is-soul-work