In this episode of TOP CMO, host Ben Kaplan speaks with Ed Breault, the Chief Marketing Officer at Malbek, a company specializing in Contract Lifecycle Management Solutions. With over two decades of experience in marketing, data analytics, and change management, Ed shares his journey from the aviation industry to the legal tech sector, focusing on the intricacies of selling innovative technologies to traditionally conservative markets. The episode delves into the critical aspects of sales psychology, the importance of understanding customer psychographics, and how marketers can effectively transition industries while leveraging technology to tackle unsexy problems.

On this episode of TOP CMO, Ben Kaplan sits down with Jenna Lebel, the dynamic Chief Marketing Officer at Liberty Mutual. Dive into a discussion that explores the impactful blend of humor and brand strategy in the insurance industry—a sector where standing out is key. Jenna shares her insights on making Liberty Mutual not just seen but memorable, leveraging characters like Limu Emu and Doug to carve a unique identity in a crowded market. Discover how Liberty Mutual keeps its brand top-of-mind through innovative marketing strategies and humorous campaigns that resonate with consumers across various demographics. Don’t miss Jenna's thoughts on the delicate balance of brand evolution and maintaining relevance in a digital-first era, alongside her leadership philosophies that steer one of the most recognized names in insurance through the challenges of today’s market landscape.

In this episode of TOP CMO, host Ben Kaplan sits down with Mandeep Khera, the Chief Marketing Officer of SecureAuth, to explore the shifting dynamics of the buyer's journey in the digital age. Mandeep discusses how today’s buyers are increasingly well-informed and often make decisions long before they engage with sales teams. Learn how SecureAuth leverages this trend by tailoring marketing strategies that meet informed buyers where they are, emphasizing the importance of accurate and accessible information. Mandeep also sheds light on the evolving role of CMOs in shaping business strategy and the impact of AI and personalization on future marketing practices. Dive into a conversation that blends practical marketing insights with broader discussions on the importance of adaptability and innovation in a rapidly changing landscape.