Join Robert Brill, CEO of Brill Media, as he shares insights into today’s marketing and advertising landscapes. In this episode, we get into how AI is reshaping sales, the impact of controversy and humor, and strategies for managing multiple social media platforms.

Robert also highlights the critical importance of trust in marketing, the steps to launching effective ad campaigns, and the benefits of working with marketing experts.

Beyond the buzzwords, Robert also talks about the practicalities of managing multiple social media platforms, and sharing strategies for crafting a cohesive online presence that aligns with personal branding goals. He stresses the importance of building and maintaining trust as a fundamental component of any marketing strategy, highlighting how trust influences consumer behavior and brand loyalty.

Listeners will also gain insights into the nuts and bolts of launching and managing effective advertising campaigns, from setting realistic expectations to adjusting tactics in response to market feedback. Robert rounds out the conversation with a look at what’s currently working in digital marketing and offers invaluable advice for businesses looking to collaborate with experts to streamline their advertising efforts and maximize ROI.

Find Rober Brill at:
https://brillmedia.co/
https://www.instagram.com/brill_media/
https://www.linkedin.com/in/robertbrill/
https://www.tiktok.com/@brill_media
https://www.youtube.com/channel/UCseIy157IFVZnJCvVK1pKgQ

Follow Ken Okazaki at:
https://www.facebook.com/groups/influencervideo
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

In this episode, we’re talking with Ryan Snaadt, a distinguished videographer and the driving force behind Snaadt Media. Ryan recounts his compelling journey in the videography sector, starting with a humble $500 camera and evolving into a prosperous video production enterprise. He discusses his approach to educating aspiring videographers and entrepreneurs about the nuances of the craft and the intricacies of running a freelance business.

Ryan emphasizes the significance of fostering a sense of community and the benefits of working collaboratively with fellow videographers. He candidly shares the hurdles he encountered while developing and expanding his online course offerings, revealing how steadfastness and resilience were crucial to his achievements.

Throughout the conversation, Ryan provides insights into the mechanics of building a durable business in videography. He explains how balancing high-value projects with steady retainer clients has stabilized his income, and discusses his strategy for setting and adjusting pricing. Preparation with clients before shoots and adapting to unexpected challenges during projects are also covered, showcasing his comprehensive approach to client engagement.

Additionally, Ryan touches on the personal aspects of his career, such as how hobbies contribute to his professional life by bringing in fresh ideas and maintaining a well-rounded lifestyle. He wraps up with advice for small business owners on leveraging professional video production to enhance their marketing efforts and make a lasting impression.

Find Ryan Snaadt at:
https://www.instagram.com/ryan_snaadt/
https://www.youtube.com/@ryansnaadt/
https://www.ryansnaadt.com/
https://www.linkedin.com/in/ryansnaadt/
https://www.facebook.com/RyanOnYouTube/

Follow Ken Okazaki at:
https://www.facebook.com/kenokazaki
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube

In this episode of the Content Capitalists with Nicholas Kusmich, famous for his expertise in Facebook ads, he walks us through his entrepreneurial journey, starting from his early days stepping into the world of internet marketing out of necessity, to becoming a key player in the advertising space.

He introduces us to the concept of the “anti-funnel” method, a strategy that simplifies the marketing process by cutting through the complexity typically associated with traditional funnels. This conversation sheds light on how focusing on simplicity can lead to better marketing outcomes.

Nicholas shares his experiences of transitioning from creating courses to establishing an agency model, emphasizing the importance of delegation and the selection of the right team. He also delves into the nuances of advertising for thought leadership versus e-commerce and discusses the sale of high-ticket items through creating an engaging sales experience, drawing inspiration from luxury brands.

Furthermore, Nicholas touches on the benefits of integrating organic and paid marketing strategies and stresses the significance of concentrating on one goal at a time. This episode is packed with practical insights for marketers at all levels, from those just starting out to seasoned professionals looking for a fresh perspective.

Join us as Nicholas Kusmich unravels the complexities of digital marketing, offering straightforward, actionable advice. Whether you're a marketer looking to refine your strategy or an entrepreneur seeking direction, this conversation promises valuable lessons in focusing on what truly matters in marketing.

Takeaways

• The “anti-funnel” method simplifies the marketing process and focuses on generating sales appointments without the complexity of traditional funnels.
• Hiring the right people is crucial for business success. Entrepreneurs should focus on their unique abilities and delegate tasks to experts.
• Thought leadership and e-commerce require different advertising approaches. Thought leadership focuses on selling identity and emotion, while e-commerce relies on impulse buying and utility triggers. When selling high-ticket items, it's important to create an experiential sales process that appeals to the customer's identity and aspirations.
• Learning from luxury brands like McLaren can provide valuable insights into selling high-ticket items and building a community of loyal customers.
• Combining organic and paid marketing strategies can help build a personal brand and accelerate growth.
• To achieve success as an entrepreneur, it's important to focus on one thing at a time and avoid getting distracted by multiple projects.

Find Nicholas Kusmic at:
http://www.nicholaskusmich.com/perfectadtemplate
The Councils – Nicholaskusmich.com/thecouncil
The Intensive – Nicholaskusmich.com/intensive
Book called “Give”

Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

Content Capitalists YouTube