• Doing Sustainability

  • By: Baker
  • Podcast
Doing Sustainability By cover art

Doing Sustainability

By: Baker
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  • Summary

  • In each episode, we discuss how corporate purpose, vision, and values guide your behaviors, actions, and mindsets, and how they drive ESG strategies and decisions. With the help of ESG-focused guests from around the globe we will explore the intersections and impact of corporate brands and ESG.
    Copyrights © 2024 All Rights Reserved by Baker Brand Communications
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Episodes
  • Understanding Human Decision-Making in Influencing Sustainable Actions with Randy Burns

    Understanding Human Decision-Making in Influencing Sustainable Actions with Randy Burns
    Apr 24 2024
    Randy Burns believes in the importance of human decision-making when initiating sustainable actions. As Chief Sustainability and Corporate Affairs Officer at O-I Glass, he is well-placed to understand leadership’s role in driving change, as well as the value of collaboration. In this installment of the Doing Sustainability podcast, Randy joins Gary Baker and Roxanne “Rocket” White to discuss the concept of sustainability as a value creator, how sustainability can relate to behavioral psychology, and the tendency to focus on "shiny objects" as solutions. Randy Burns is the Chief Sustainability and Corporate Affairs Officer at O-I Glass, an innovative sustainable glass company. O-I Glass is made in over twenty years, and partners with the world’s leading food and beverage companies. Before working at O-I Glass (where he has been since 2017), Randy was a shareholder partner and associate with several law firms, including Edwards, Burns & Krider, and Baker Botts. He got his law degree from the University of Virginia Law School and also attended Stanford and the Executive Education
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    38 mins
  • The Gather, Ask, Do Method of Communication with Susan McPherson

    The Gather, Ask, Do Method of Communication with Susan McPherson
    Apr 10 2024
    In this episode of the Doing Sustainability podcast, Gary Baker and Roxanne “Rocket” White are joined by Susan McPherson, the Founder and CEO of McPherson Strategies. Join them as they explore how to build meaningful relationships, the intersection of communication and social impact, and supporting women-led startups. Susan also discusses her experiences in the marketing, public relations, and sustainability communication sectors. Susan is the Founder and CEO of McPherson Strategies, a communications consultancy firm focused on the intersection of brands and social impact. McPherson Strategies is women-owned and led, and provides storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises including The New Profit, Dell, Zoetis, Ford Motor Co., Nike, and The Women's Philanthropy Institute. Susan is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships and speaks regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy. She also received Forbes magazine’s 50 over 50—Impact 2021 award and Worth Media’s Worthy100 award.
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    24 mins
  • The Sound Business Sense of ESG with Geoff Trotter

    The Sound Business Sense of ESG with Geoff Trotter
    Mar 27 2024
    In this episode of the Doing Sustainability podcast, Gary Baker and Roxanne “Rocket” White are joined by Geoff Trotter, the CEO of ESG Excel. Together they explore the concept of regenerative growth, the shift from a mono-capitalistic to a multi-capitalistic economic system, and the role of leadership in tackling climate disruption. Geoff also discusses the challenges of achieving long-term change and the importance of ESG disclosures in generating business and brand value. Geoff is the CEO of ESG Excel, a RegTech SaaS platform designed for companies in any industry to support their ESG measurement, monitoring, and reporting. ESG Excel also ensures compliance with relevant regulations. Furthermore, Geoff is the Co-Founder of Regenerative Business Live, a series of events hosted at the United Nations with a focus on driving UN Sustainable Development Goals. Also, in 2009, Geoff founded KMPact, an independent Management Support Organization that helps create impact and shared value through multi-platform stakeholder engagement and cross-functional organizational capacity building.
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    41 mins
Leadership Management Marketing Economics
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