Limited Supply By cover art

Limited Supply

By: Nik Sharma & Moiz Ali
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  • Summary

  • So many DTC brands think nice PR is more important than honesty. But that’s not us. We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts. Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today
    Copyright 2023 Nik Sharma & Moiz Ali
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Episodes
  • S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game)

    S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game)
    May 1 2024
    How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level? Then, find out exactly how investors think about IPOs. Moiz analyzes the biggest conflicts of the founder-investor relationship when it comes to going public. What do you need to know to protect your own interests? And finally, Nik and Moiz break down the fastest-growing shopping categories in the Meta landscape, discussing the value of various brands in the e-commerce space and dissecting the different ways they can be acquired or go public. Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today. 00:01:02 - Amazon's Use of Anonymous Tracking 00:05:46 - Heat Map: Revenue-Driven Analytics Tool 00:07:29 - Absurdly High Valuations for Software Companies 00:13:20 - CEO-Investor Incentive Disconnect at IPO 00:17:20 - Fastest Growing Meta Categories Revealed 00:21:23 - Predicting Mattress Conversion Rates and AOV 00:23:57 - Utilizing Celebrity Testimonials in Marketing 00:26:17 - Experiment with Colors and Models for Audience Reach 00:28:48 - Facebook's Approval: Analyzing CPM Trends 00:33:33 - Building Category Leading Brands in Marketing Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
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    34 mins
  • S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies

    S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies
    Apr 25 2024
    Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it? The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America? And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well. Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits. Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today. 00:01:28 - Facebook Volatility and Business Updates 00:06:42 - Gender Targeting Challenges in Marketing 00:14:35 - Mastering Content Creation for Facebook Ads 00:15:34 - Warming Up Creatives in Marketing 00:23:21 - TikTok Usage Declines as Shops Rise 00:26:37 - Vetting Agencies for Facebook Ad Management 00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency 00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns 00:45:47 - Tesla's Advertising Spending Skyrockets in 2023 00:46:39 - Ozempic Threatens Big Snack Industry 00:54:53 - The Curious Case of Nelson Peltz and Disney Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali
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    57 mins
  • S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page

    S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page
    Mar 20 2024
    As a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok? It’s another Q&A episode, and Nik and Moiz are tearing into some of your best questions from their Slack channel. What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads? And what the heck do CEOs actually do all day anyways? Moiz gets personal and reveals the one mistake he made TWICE. Why is it the sexiest business ideas that are always the ones most doomed to failure? And later, Nik and Moiz explain why talking to people who have had negative experiences with your 3PL is vital before selecting your supplier. Why is Moiz sharpening his knives at the thought of some of his old suppliers? Yeah. He’s preparing for war this week. Tune in to find out why. Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons. Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited 00:03:21 - Thrasio Faces Bankruptcy After Failed Deal 00:06:04 - Effective Landing Page Structure Tips 00:15:35 - Daily Life of a Busy Entrepreneur 00:23:14 - Managing Cash Flow Amid Facebook Ads Downturn 00:32:15 - Learning from Failure: The Key to Success 00:37:25 - Optimizing Profit vs. Product Fit 00:42:18 - Efficient Ways to Find Suppliers 00:47:23 - Exploring Resources for Product Sourcing 00:49:58 - Limited Supply Podcast Season Eight Coming Soon Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali
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    47 mins
Leadership Marketing Economics
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