Welcome to the 15th episode of ‘BRICK by BRICK: Building Insurgent Brands'. Join us as we talk to the brightest minds across the world about building enduring consumer brands.

In this episode, we will hear insights from Viksita Singh Menon about the ever-evolving landscape of Beauty for Millennials and Gen Z in Southeast Asia.

Tune in as we discuss:

• The unique dynamics of young consumer needs and behaviors observed in Southeast Asia.
• Navigating the competitive landscape and strategies for beauty insurgent brands to thrive.
• Adapting to the post-COVID consumer, meeting demands for interactive online experiences and personalized shopping journeys.
• The power of online platforms, notably TikTok, for brand discovery and engagement, emphasizing the importance of a robust content strategy.
• Anticipated future trends in beauty, including the growing influence of AI and the increasing emphasis on sustainability in product offerings.

You can also watch the full episode on the DSGCP website.

In this episode we're privileged to host Saket Gore, former CEO, APAC, Himalaya Wellness Company. In conversation with DSGCP's Sameer Mehta, Saket shares his experience of building Himalaya for over 15 years in and outside India, specifically Indonesia. 

Tune in to this insightful episode on category creation, consumer insights, NPD & innovation, general trade and much more! 

You can also watch the full episode on the DSGCP website.

We're excited to host Gautam Saraogi in episode 13 of Brick by Brick to discuss the incredible story of Go Colors - Go Fashion India Ltd.

In the last 13 years, Go Colors has become synonymous with women’s bottomwear and had an excellent public listing in 2021. With >30% EBITDA margin and INR 760 crores ARR in Q1FY24, Go Colors is a fantastic story of a brand built with solid fundamentals and a razor-sharp focus on a single category.

In this session with Hariharan Premkumar, we will cover: 

- Building a brand in a low-differentiation category
- Right pace of growth, key input metrics and unit economics in EBOs, Kiosks and LFS (Large format stores) at different stages of growth
- Maintaining low marketing spends (less than 5% of revenues) and discounted sales (less than 3% of revenues) while growing rapidly
- Managing fashion risk and inventory challenges in apparel
- What it takes to build a 30%+ EBITDA margin consumer brand

You can also watch the full episode on the DSGCP website.