Maria Whitman interviews Mike Tushman, professor at Harvard Business School, about the importance of organizational architecture during times of transformation. He describes how companies that successfully transform create an organizational architecture that allows both “exploitation” of existing successful strategies and “exploration” of what they might build for the future. He also discusses the role of leaders in driving transformation and the potential of generative AI.

How can healthcare and biopharma meet patients where they are? Maria Whitman interviews Oya Gilbert, a podcaster and patient advocate, about his journey as a multiple myeloma patient. They also talk about Oya’s work with the Health, Hope and Hip-Hop Foundation, which aims to use hip-hop culture to promote health literacy in underserved communities. Covering the importance of authenticity and trust in healthcare, as well as the need for education and empowerment for patients, this conversation highlights the importance of understanding each individual’s unique experience and addressing their specific needs.

How can pharma use AI and other technology to deliver a better customer experience? Maria Whitman and a panel of ZS experts discuss pharma’s next-generation commercial model. Carolyn Morrow, Namita Powers, Srihari Sarangan and Karthik Sourirajan talk about how pharma can create behavior-changing, personalized customer engagement at scale and how companies will need to rethink data collection to achieve data connection.