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This is Digital

By: West Monroe
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  • Summary

  • What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
    For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
    Copyright renae wolter
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Episodes
  • Special Episode: Celebrating International Women’s Day 2024

    Special Episode: Celebrating International Women’s Day 2024
    Mar 8 2024
    We're celebrating International Women’s Day. Over the past three seasons, we’ve had phenomenal women on our show who have shared their passion for their work! Listen in as we showcase the best moments from inspiring women I had an opportunity to have a conversation with.

    In this episode:
    • Tiffani Bova, Global Growth Evangelist at Salesforce
    • Betsy Ziegler, first female CEO of 1871
    • Dana Peterson, Chief Economist at The Conference Board
    • Janice Fraser, auther of Further, Faster, and with Far less Drama!
    • Helen Yu, founder and CEO of Tigon Advisory and WSJ Best Selling Author
    • Ekta Chopra, Chief Digital Officer, e.l.f. Beauty
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    8 mins
  • Best of Season 3

    Best of Season 3
    Feb 27 2024
    From thought-provoking discussions to inspiring interviews, the Best of Season 3 features the most memorable moments from our diverse range of topics and guests throughout the season. Join us as we revisit the most captivating moments, inspiring conversations, and game-changing insights from the past season.

    In this episode:
    • Ekta Chopra, Chief Digital Officer of e.l.f. beauty on how they’ve worked to differentiate themselves as a digitally native brand
    • Don White, CEO and Co-founder of Satisfi Labs on the digital fan experience
    • Tyson Jominy, Vice President, Data & Analytics at J.D. Power on if EV’s can be considered digital products
    • Sara Vaezy, EVP, Chief Strategy and Digital Officer with Providence, talks about the latest healthcare digital adoption
    • Nick Mehta, CEO at Gainsight explains how he helps clients make the case for customer success
    • Scott Crabill, Managing Partner of Thoma Bravo, on the trends shaping the business landscape today
    • Erik Brown, Sr. Partner of Product Experience & Engineering Lab at West Monroe discusses the new video podcast series, This is AI
    • Curtis Dubay, Chief Economist at the U.S. Chamber of Commerce, on his predictions for AI in the workplace
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    12 mins
  • The Digital Stadium: How the New Fan Experience Can Drive Revenue

    The Digital Stadium: How the New Fan Experience Can Drive Revenue
    Feb 14 2024
    Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever. Don shares his journey from finance to founding Satisfi Labs, emphasizing the role of AI in personalizing fan engagements and the future of digital consumerism in sports.

    In this episode:
    • The features of Satisfi Lab’s two-way chat solution
    • How the chat solution is benefitting the sports organization
    • Specific examples of how Satisfi Lab is transforming the fan experience
    • Are fan expectations going too far?
    • Why is this important to revenue strategy?
    • How sports organizations are leveraging the data
    • How digital impacts the in-stadium and at-home experiences
    • Why the increase in private investment across sports verticals in recent years
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    45 mins
Management Marketing Economics
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