The Ecommerce Roadmap  By  cover art

The Ecommerce Roadmap

By: Susan Bradley: E-commerce Expert
  • Summary

  • Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
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Episodes
  • 212. The thing everyone forgets about Conversion
    Apr 23 2024

    Have you ever found yourself at the end of a failed event or product launch, flopping around and feeling like a failure?

    Almost all of us ( including me) forget this one thing when we are setting our sales goals, planning our marketing events, and even when we are analyzing our results.

    In this power-packed episode, I’m walking you through the critical step you’ve probably been missing, and how you can use your data to course-correct. All while giving your mindset a boost.

    You’ll learn:
    🧩The sales puzzle piece you’ve been completely missing
    🖼️How to get the “Big Picture” AKA your sales funnel
    📈The importance of analyzing each funnel stage—awareness, traffic, and conversion—to predict and enhance sales outcomes.
    ⌛how to incorporate urgency, scarcity, and exclusivity to boost your offers
    🏆A data-driven way to set sales goals

    Listen in and see why your latest event really flopped (and how to fix it next time).

    RELATED LINKS:

    Why You’re Not Getting Results: https://thesocialsalesgirls.com/why-youre-not-getting-results-episode-1/

    How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

    Not Getting Sales? Here’s How To Figure Out What’s Wrong: https://thesocialsalesgirls.com/ten-months-of-sales-at-my-new-store-episode-15/

    How To Solve Your Sales Problem: https://thesocialsalesgirls.com/how-to-solve-your-sales-problem-episode-70/

    What You CAN Do When Nothing’s Working: https://thesocialsalesgirls.com/what-you-can-do-when-nothing-is-working-episode-74/

    8 Ways To Get Sales NOW: https://thesocialsalesgirls.com/8-ways-to-get-sales-now-episode-125/

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    22 mins
  • 211. Toycycle's sales have blossomed from 1 monthly marketing task
    Apr 16 2024

    I sat down recently to speak to Rhonda Collins, founder of ToyCycle, a resale marketplace that sells new and gently used toys and baby gear.

    Rhonda has been in the Inner Circle for over a year, but she was mostly flying under the radar, quietly doing the work. Then one day she showed up in our Facebook group with some Year-Over-Year results that completely blew my mind.

    So I knew I needed to get her on the podcast to find out how she did it.

    You’ll learn:
    🏆The one monthly marketing activity that has exploded ToyCycle’s sales
    💡 The importance of understanding your sales funnel
    😀The value of understanding your audience in maximizing ad spend

    Listen in to learn from Rhonda’s explosive year of growth.

    RELATED LINKS:

    Rhonda’s website: www.toycycle.co

    Don’t risk making this mistake. Behind the scenes of a 6 figure Sales Funnel: https://thesocialsalesgirls.com/dont-risk-making-this-mistake-behind-the-scenes-of-a-6-figure-sales-funnel-episode-176/

    How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/

    Here’s How To Find Your Future Buyers: https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/

    --------------------

    Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

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    42 mins
  • 210. How to do less and get better results
    Apr 9 2024

    Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind?

    In this episode I’m sharing a process for slashing the items on your “To Do List” without creating even more stress about all the things you’re not doing.

    Listen in and learn:

    • Why a big “TO DO LIST” is the Kiss of death for people like us.
    • The 3 step process to figure out what your Business needs right now.
    • How to spend more time working in your zone of genius.

    Episode website:
    http://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168

    Links mentioned in this episode:
    https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/

    --------------------

    Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    Show more Show less
    24 mins

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