Did you know that research shows 62% of customers actively seek out brands whose values align to theirs?
There's no getting away from it. We want brands to do do better. And we only want to give our money to those that do. 
By sharing your higher purpose - the things that really matter to you, above and beyond making money, your customers can make an easy choice about working with you. 
Sharing stories of how you live and breath your values everyday or how you specifically support a cause or movement helps them understand the impact that buying your products or services could have not just on then but the wider world view you both share. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Let me blast a common misconception out of the water. You don't need some 'I was down to my last 20p before I spotted a massive opportunity and now I'm a squillionare' tale of inception to have something interesting to say.
Talking about how you started your business works on many levels
First up. It helps your ideal client understand more about the person behind the brand i.e. you which good for trust and great for relationship building
Next. It shows others the problem you initially set out to fix (which is likely to be the same problem they have now) and gives them confidence in your ability to help them, because you've 'been there, done that'
And finally. It helps unite your audience around your common purpose; this story shows them what's important to you and what drives you so they can connect their own journey to yours.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

You want to make it super easy for potential customers to know whether you can help them or not. Like instantly. Or else they're likely to look elsewhere until they find their answer.
Of course this does rely on one thing. You understanding what the problem is you solve in the first place. 

Stories that describe your ideal client and the problems you solve for them helps others quickly see whether you're a good fit. For those that are, they will connect more deeply with you, knowing that their needs are being listened to.
And for those that are not well suited? Well, let's just say no-one's time will be wasted. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing