I believe one of the most powerful things you can do to impact others is to recommend a book that could transform their personal or professional lives. In this week’s episode of the Creating Superfans podcast, I’m recommending my FAVORITE books that I read in 2023. Whether you’re looking to improve your customer experience or employee experience, or you’re looking for a practical guide to achieve your fullest potential, I’ve got you covered with some of the most impactful books to take with you into 2024.

Show Notes:

2:56 - Two Weeks Notice by Amy Porterfield (listen to her episode)

4:25 - Experiential Billionaire by Bridget Hilton and Joe Huff (listen to their episode)

7:00 - All It Takes Is A Goal by Jon Acuff

9:20 - Never Lose An Employee Again by Joey Coleman (listen to his episode)

11:15 - Thanks For Coming In Today by Charles Ryan Minton (listen to his episode)

13:45 - Unreasonable Hospitality by Will Guidara

15:55 - The Time To Win by Jay Baer (listen to his episode)

17:20 - Good Awkward by Henna Pryor (listen to her episode)

19:53 -

This week’s episode of the Creating Superfans podcast is all about GIFTING! Strategic generosity is one of the most powerful ways to create a “wow” experience for a customer and elevate the emotional closeness of a relationship. It’s not just about the gift (literal or figurative) or its cost; it’s about the thought, effort, and time that went into it. At least it is when it’s done correctly. I share my best practices and common mistakes to keep in mind as you search for the right gift, as well as some specific product ideas.

Don’t forget to download my new gifting guide here for over 75 gift ideas! I hope you find it helpful as you look for the perfect present to WOW your recipient and show them how much you care about them.

Show Notes

3:26 - If it has your logo on it, it's an AD, not a gift
5:10 - One of Brittany's favorite gifts she received as a seven-year-old
6:10 - Another one of Brittany's favorite gifts she got as a teenager
7:35 - A gift Brittany got a few weeks ago from a client that absolutely WOWed her
11:33 - Some great ways to honor your employees, courtesy of John Ruhlin
12:12 - Gifting does NOT have to be expensive. Sentimentality and thought can double the value of a gift.
13:20 - Don't ignore 90% of the calendar
14:35 - Avoid these common gifting mistakes
16:10 - Unique gifts
17:38 - One of Brittany's favorite gifts, a guest book
18:28 - Closing gift idea for realtors
19:13 - More personalized gift ideas
22:05 - A cool way to make an impact with a special card
22:46 - A gift card, but elevated
24:45 - Love on the ones they love
25:57 - Highlight the recipient's hobbies
27:57 - Make sure the gift you're giving aligns with the relationship you have with them
28:27 - The most bizarre gift that Brittany received from a client that made her scratch her head
29:46 - All of the gifting websites that offer subscriptions to save you money
31:49 - Brittany's snarky gift that she made on Zazzle to get back at a coworker
32:57 - Check out Brittany's interview with David Wachs, CEO of Handwrytten

Download the Gifting Guide here.

My favorite CX, or customer experience, measurement tool is the simplest one: Did you just make the thing better or worse for the customer? Or, was it a forgettable, nothing-burger of an interaction? It really all boils down to those three choices. In Creating Superfans, I call these outcomes Net Positive, Net Neutral, and Net Negative.

The overwhelming majority of interactions we all experience in life are Net Neutral ones. Hundreds or even thousands of times each day, you have interactions: emails, texts, phone calls, in-person conversations… the list goes on. You process most of them so quickly, and so automatically, that you don’t think about them again after they end.

What if you could elevate those often-overlooked interactions into experiences? What if, all around you, there are countless opportunities to give your customers a little extra? A little extra jazz to take something from neutral to positive? From forgettable to I’ve-gotta-post-a-picture-of-that.

Guess what? You can! And this episode is all about ten of the countless ways you can do it. These simple interactions illustrate how you can intentionally elevate mundane moments into memorable ones.

Show Notes:

5:37 - #1: Your wifi network name and password
8:00 - #2: Your voicemail message
9:57 - #3: 404 page
12:19 - #4: Email unsubscribe message
14:52 - #5: The hours and service details on your site or storefront
17:04 - #6: Sandwich board in front of your store
18:27 - #7: Notes or terms on your invoices
20:05 - #8: “Hello” and “Goodbye” moments
22:45 - #9: Overlooked physical space
24:49 - #10: OOO or vacation auto-responder message