The Floral Hustle  By  cover art

The Floral Hustle

By: Jeni Becht
  • Summary

  • Are you ready to grow your floral business not only in profits but in creativity and fulfillment? Listen as Jeni Becht a wedding and event designer of over 25 years shares all the juicy details of growing and evolving her floral business into one of passion, purpose, and financial freedom. She shares all the secrets with actionable tips and strategies so you can wake up inspired and on a path to profitability while feeling lighter and more aligned in work and life. Join Jeni in building your business while ditching the overwhelm, avoiding burnout, and feeling fulfilled in work and life.
    © 2024 Jeni Becht
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Episodes
  • How to be consistent AF in your business
    May 20 2024

    Welcome, flower friends, to another minisode of the Floral Hustle podcast with your host, Jen! 🌸 In this episode, Jen dives into the vital importance of consistency in both your floral business and personal life. From planning your week to tracking your progress, discover actionable tips and strategies to help you stay consistent and achieve your goals. Whether you're a seasoned florist or just starting out, these insights are designed to help you grow your business and find success.

    Episode Highlights:

    • Introduction: Jen discusses the crucial role of consistency in achieving success in your floral business and personal life. (00:00:02)
    • Consistency in Daily Life: How consistency has helped Jen with her daughter’s development and personal affirmations. (00:01:08)
    • Sunday Night Prep: Jen's weekly routine to plan and organize her week, ensuring a smooth and productive schedule. (00:02:07)
    • Measuring Progress: The importance of tracking your efforts and results to stay motivated and see your growth. (00:06:10)
    • Chipping Away at Tasks: Breaking down large projects into manageable tasks using tools like Trello for consistent progress. (00:08:02)
    • Keeping Promises to Yourself: How maintaining commitments to yourself boosts your confidence and drives success. (00:10:37)
    • Motivation and Mindset: Tips on how to push through challenges and keep moving towards your goals. (00:11:37)

    Key Takeaways:

    1. Plan Your Week: Utilize a weekly prep routine to organize your tasks and ensure consistency.
    2. Track Your Progress: Create dashboards or scorecards to measure your social media, website metrics, and business growth.
    3. Break Down Projects: Use project management tools like Trello to divide large projects into smaller, manageable tasks.
    4. Keep Promises to Yourself: Building self-trust by honoring commitments you make to yourself.
    5. Stay Motivated: Embrace a growth mindset and push through challenges with determination.

    Resources Mentioned:

    • Trello Episode: Learn more about how to use Trello for project management in our dedicated episode.
    • Evernote App: Organize your thoughts and tasks with this handy app.

    Connect with Us:

    • Instagram: Follow us for more tips and inspiration @‌FloralHustlePodcast
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    14 mins
  • Mastering Difficult Conversations with Clients
    May 15 2024

    Welcome to another episode of the Floral Hustle Podcast! This episode delves into the sometimes-dreaded aspect of floral business management—having difficult conversations with clients. Whether you're dealing with unappealing aesthetic requests or handling clients with unrealistic budget expectations, Jen shares invaluable insights and practical advice to navigate these challenges smoothly.

    Key Highlights from This Episode:

    1. Declining Clients Tactfully: Learn how to say no to potential clients in a manner that is both professional and kind, avoiding potential backlash and maintaining your brand’s positive reputation.
    2. Handling Mismatched Aesthetics: Discover strategies for communicating with clients whose vision doesn’t align with your floral design style without diminishing their ideas.
    3. Addressing Budget Constraints: Gain tips on how to discuss budget limitations with clients, ensuring they understand the constraints and compromises involved without feeling dismissed.
    4. Navigating Family Pressures in Cultural Weddings: Hear about Jen’s personal experiences with cultural wedding pressures and learn strategies to assert your professional boundaries.
    5. Managing Low Budget Requests: Find out how to manage expectations for clients with limited budgets who desire extensive floral arrangements, including practical advice on steering them towards more realistic options.
    6. Utilizing Tools like ChatGPT: Jen discusses how leveraging AI tools like ChatGPT can aid in crafting well-worded responses to tricky situations, saving time and reducing stress.
    7. Live Coaching Series - Business Breakthroughs: Learn about the new series where Jen offers live coaching to help florists tackle their business challenges, providing real-time solutions and advice.

    Invitation to Listeners: If you're facing difficult conversations in your floral business or need help navigating business challenges, Jen invites you to join the Business Breakthroughs series. Apply through the link in the show notes for a chance to receive live coaching on the podcast!

    Final Thoughts: Jen wraps up the episode by encouraging all floral business owners to approach difficult conversations with confidence and tact. Remember, every challenging interaction is an opportunity to refine your communication skills and strengthen your business.

    Stay Flower-Powered! Thank you for tuning in. Don’t forget to subscribe for more insightful episodes aimed at helping you thrive in the floral industry. Have a flower-filled day!

    Subscribe to the Floral Hustle Podcast for more tips on growing your florist business, and don’t miss out on the opportunity for live coaching by applying through the show notes link.

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    20 mins
  • Mother's Day Debrief: Essentials for Every Florist's Success
    May 13 2024

    Episode Overview: In this episode of the Floral Hustle Podcast, Jeni discusses the importance of assessing the success of major floral holidays like Mother's Day to prepare for future events. She emphasizes the need for florists to evaluate what worked, what didn’t, and how to effectively document and utilize this data to enhance business strategies.

    What You’ll Learn:

    1. Assessment Techniques: Strategies to gauge and measure the success of holiday sales and promotions.
    2. Documentation Importance: The significance of documenting every detail from holiday sales to better prepare for future events.
    3. Analytical Tools: How to use your website analytics and sales data to make informed decisions.
    4. Feedback Utilization: The role of continuous feedback in refining offerings and improving customer satisfaction.
    5. Planning Ahead: Tips on using past data to forecast and strategize for upcoming holidays.

    Key Moments:

    • 00:00: Introduction to post-holiday business assessment
    • 01:32: Overview of the holiday wrap-up guide available at http://thefloralhustle.com/holiday
    • 03:35: Real-life experiences and insights on how specific products performed during Mother's Day
    • 05:47: The pitfalls of not documenting business activities and the advantages of having a structured plan
    • 07:01: The importance of web analytics in evaluating marketing effectiveness
    • 08:10: Strategies to increase web traffic and sales through targeted online advertising
    • 09:01: The benefits of immediate post-event analysis to capture accurate insights
    • 10:08: Encouraging feedback from team members to improve future holiday preparations

    Resources Mentioned:

    • Holiday Wrap-Up Guide - A comprehensive resource to help florists analyze and plan their holiday strategies.

    Call to Action: Download the free Holiday Wrap-Up Guide from http://thefloralhustle.com to start setting up your next holiday for success. Let Jeni help you transform your floral business insights into actionable strategies.

    Closing: Thank you for tuning in to the Floral Hustle Podcast. Remember to follow us for more insights on growing your floral business effectively. Have an amazing flower-filled day!

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    12 mins

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