Ideas for Real Estate Podcast By cover art

Ideas for Real Estate Podcast

By: Heather Colby
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  • Summary

  • Each week, the “IDEAS for Real Estate” podcast for REALTORS reveals the latest marketing tips and ideas for success in real estate. Whether you consider yourself a marketing & tech newbie or are an experienced pro, host Heather Colby shares creative ideas for real estate agents & brokers. So, if you’ve ever found yourself wondering, “How do I stand out on social media? Do video? Develop my personal brand? Connect with more homebuyers or sellers? Generate leads online? Engage my sphere? Advertise in a genuine, modern way” then this is the show for you! As an award-winning marketer, thought leader, Heather answers all your top questions. Each episode is designed to help you easily implement new strategies and has online resources to further help you succeed. So, stay tuned for solid marketing strategy, actionable advice, and of course, creative ideas for real estate!
    This podcast, Ideas for Real Estate, and its content is copyright of Ideas for Real Estate and host Heather Colby. Any redistribution or reproduction of part or all of the contents in any form is prohibited. This podcast is for personal use only and may
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Episodes
  • 141. Autumn Assets: Planning Your Realtor Content Shoot for Fall Social

    141. Autumn Assets: Planning Your Realtor Content Shoot for Fall Social
    Sep 13 2023

    Grab that pumpkin spice latte and get into a cozy mindset - it's time for seasonal marketing! Fall-themed real estate content on social is not only trending, it works in your reels, posts, carousels, and more. The secret, though, is to personalize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR®!

    In this episode about seasonal content for real estate, we're talking: 

    -The potential found in season-focused strategies in your real estate marketing and why you should start taking advantage of it now

    - How emotionally appealing, trendy, and personality-packed fall content can amplify your branding presence

    - How to plan and execute an impactful fall-content photoshoot, from scheduling to poses and more to curate a collection of seasonal content

    - Exactly where to use your fall content collection to maximize your marketing efforts 

    -Tips and ideas for how to pose, where to capture content, props to use and more

    - How to effectively leverage Instagram Reels and social media templates with compelling, personalized fall-themed content

    Links mentioned throughout the episode: 

    - Get the Free Fall Branding Guide: 50 Creative Ideas for Realtor Photos and Videos: https://ideasforrealestate.com/fall 

    - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/planning-your-realtor-content-shoot-for-fall-social 

    - Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite

    - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910

    - Follow on Instagram: https://www.instagram.com/ideasforrealestate

    - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/

    The key moments in this episode:

    3:00 - How fall content can elevate your social media marketing strategy to further connect with your sphere and potential customers, and why you should curate a collection of fall-themed content 

    00:05:17 - Three ways to use fall content in your Realtor marketing, including tips for short-form videos like Instagram Reel

    00:10:40 - How to Plan a Fall Realtor Content Shoot including tips and ideas for content, poses and more

    13:15 Tips for taking your photos and videos to build your collection of fall content

    15:00 Content ideas including poses and props to make it easier to plan your fall content shoot

    00:17:11 - Four Categories of Poses and Props for your fall content

    00:18:39 - How your seasonal marketing content can help grow your business

    Summary of today's episode:

    In this episode, we discuss the importance of incorporating fall-inspired content into social media posts and overall strategy for real estate agents. And while planning and executing photo and video shoots may seem overwhelming, it's worth it - and I'm sharing tips, tricks, and helpful resources to help make it easier! Creating engaging, seasonal content that resonates with your audience can help you be timely and relevant on social to further engage your sphere and attract new potential home buyers and sellers to you. So during the episode, I offer ideas to help you capture the essence of autumn in your content from poses to planning a shoot and more. Because by embracing the season and creating fall marketing content that works for you as a Realtor, you can enhance your social media presence, reach more potential customers, and strengthen your branding and engagement. 
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    19 mins
  • 140: How Sophie Labrèque Tapped into Social, Email, and Niché Marketing to Find Success as a Realtor

    140: How Sophie Labrèque Tapped into Social, Email, and Niché Marketing to Find Success as a Realtor
    Sep 6 2023
    Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie Labrèque's story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing. Whether it's harnessing the power of social to brand yourself, how focusing on a very specific niché worked, or wins from email marketing, today's conversation is an inspiring one! In this episode, we're talking: -Sophie's inspiring story of success in Real Estate and the strategies that have helped her thrive -Tips for nurturing relationships and the significant role it plays in real estate marketing -Why you should leverage more authentic marketing strategies that personalize your efforts for a lasting impact. -Using social media and email marketing to create a dynamic combination approach to connection -How Sophie is using The Marketing Suite to take her marketing and business to the next level   Links mentioned throughout the episode:  - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-sophie-labreque-tapped-into-social-email-nich-marketing-to-find-success-as-a-realtor  Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ Connect with Sophie: https://www.instagram.com/sophielabreque/   The key moments in this episode: 02: 49 - Sophie's Background  05:50 - Leveraging Real Estate Experience for Success as an Agent  08:30 Steps to Transitioning into a Successful Real Estate Career 12:07 - The Power of Relationship-Based Marketing 14:42 - The Importance of Customization in Marketing 16:00 - Standing Out in a Saturated Market 17:47 - The Transition to Using the Marketing Suite 19:38 - Nurturing Relationships and Staying Top of Mind 23:21 - The Importance of Consistency in Marketing 29:29 - Why focus on Personalized Marketing 31:33 - Effective Social Media Strategies 35:40 - Valuable Resources and Trainings 41:18 - Marketing from a Place of Service 43:15 - The Power of Targeting a Specific Market 48:15 - Attracting New Customers through Content - The Snowball Effect 50:40 - How to Connect with Sophie   Today's Guest Sophie Labrèque, is an accomplished Residential Real Estate Broker in Ottawa, who has mastered the art of authentic and personalized marketing to grow her business and help others. Sophie found her way into real estate first as an investor and later turned her passion into a successful career as a Realtor. In today's epsidoe, she shares her first-hand account on how using social media marketing, email newsletters, and targeted, niche marketing has earned her a successful and fulfilling real estate career. Instagram - https://www.instagram.com/sophielabreque/ Website - https://sophielabreque.com   Summary of today's episode: In this episode, Sophie Labrèque, a successful real estate agent in Ottawa Gatineau, shares her insights on personalized and authentic marketing strategies in the real estate industry. She shares how she's discovered the value of customized content, identifying a niche target market, and staying in touch with past clients to foster lasting relationships. She also highlights how she's utilizing modern tools like social media and email newsletters. This episode offers valuable advice and practical tips for real estate pros looking to enhance their marketing strategies and increase client engagement. Sophie's real-life examples demonstrate the power of relationship-based marketing and the impact it has had on her business growth. So, gain invaluable insights and practical tips from Sophie's journey and take your own Realtor marketing strategy to the next level
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    52 mins
  • 139. How Brokerages Can Empower Agents to Thrive in Today's Market with Dan Elzer

    139. How Brokerages Can Empower Agents to Thrive in Today's Market with Dan Elzer
    Aug 23 2023

    The success of real estate agents and their ability to better serve their customers can be ignited from the brokerage level. Whether it's through leadership strategies or direct agent support and resources, brokerages have an opportunity in today's market to define a path that leads to long-term success for both the agent and the brokerage.

    Yet, what exactly should brokerages be doing and focusing on right now?

    I'm joined by Dan Elzer, President of the Training Academy and acclaimed speaker, trainer, and consultant with 30 years of experience in the real estate industry. He's seen it all and worked with some of the most well-known companies to reach their goals - no matter the market.

    So, if you're in brokerage leadership, you're a broker/owner, or you support agents, today's conversation is for you. We're discussing leadership, business analysis & planning, navigating today's market, strategies for agent development, recruiting, and so much more.

    It's a thought-provoking conversation that I know will inspire you to take action, so tune in for realistic strategies that you need for today's market.

    Links Mentioned in the Episode:

    - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-brokerages-can-empower-agents-to-thrive-in-todays-market 

    - Learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month - https://ideasforrealestate.com/suite

    - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910

    - Follow on Instagram: https://www.instagram.com/ideasforrealestate

    - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/

    -Connect with Dan on LinkedIn: https://www.linkedin.com/company/real-estate-swat-school/

    -Connect with Dan on Facebook: https://www.facebook.com/realestateswatschool

    -Learn more about Dan's Real Estate Swat School: reswatschool.com - use code IDEAS for $50 off

    -Contact Judy@DanElzer.com for more info on Dan’s recruiting program and brokerage consulting services
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    1 hr and 2 mins
Leadership Marketing Economics
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