Creative Juice  By  cover art

Creative Juice

By: Indepreneur
  • Summary

  • Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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Episodes
  • EP320: Removing The Bottlenecks from Your Music Business
    Apr 30 2024

    Are bottlenecks in your creative business slowing down your progress? Identifying and removing these barriers can be the key to unlocking your creative output AND fan base growth...

    In this special episode of Creative Juice, Jack is joined by Jonah McLean (aka DUX), a lead strategist and coach from our IndieFounder program, to dive into the most common bottlenecks he finds in artists' creative businesses! Learn from Jonah's experience consulting and coaching hundreds of artists and explore the three biggest bottlenecks he's observed in music marketing, from the challenges musicians face after an initial burst of audience growth to the paralysis caused by indecision and overthinking!

    If you're stuck in your music career growth and not sure why, this episode covers it all. From simplifying your music business systems to managing your work and failing forward in your marketing, use these tips to get yourself back on track!

    DISCOVER:

    1. How To Tackle The Three Biggest Bottlenecks Jonah Sees Musicians Face

    2. Where Artists Struggle After Initial Audience Growth

    3. How To Handle Indecision And Overthinking To Keep Your Projects Moving

    4. Why Failure Your Most Powerful Marketing Tool

    5. How To Simplify Your Music Business Systems

    6. What You Can Learn From Tim Ferriss and A Simple To Do List

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Work With An Indepreneur Coach To Build Your Music Career!

    How To Run Your Music Business and NOT Burn Out w/DUX

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

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    30 mins
  • EP319: 5 Reasons Your Music Career Has Stalled
    Apr 23 2024

    Feeling stuck in your music career? Not sure what roadblock is holding you back? If you're at a standstill, diagnosing the root cause is the first step...

    In this episode of Creative Juice, Jack and Circa dissect the major reasons why artist careers slow down and how to diagnose and avoid these pitfalls. Learn about maintaining a consistent release cadence, keeping your enthusiasm to engage your fans, navigating the honeymoon phase of music marketing, and the common breakdowns in artists’ traffic systems!

    Don’t let your music career falter without a fight. This episode will give you a diagnostic approach to help you keep your career on a growth trajectory with strategy, tactics, and stories from our agency and coaching clients!

    DISCOVER:

    1. What It Takes To Maintain Momentum With Your Music Releases

    2. How To Keep Your Engagement High And Your Fans Excited

    3. Why Navigating Past Early Success Is Crucial For Sustainable Music Marketing

    4. What Causes Most Music Career Stalls And How To Overcome Them

    5. Where Email Marketing And Tour Marketing Collide

    6. How To Overcome Revenue Slowdowns With Offers

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

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    23 mins
  • EP318: The Biggest Music Marketing Opportunities For Artists in 2024
    Apr 16 2024

    For artists and bands looking to fuel their growth with effective music marketing strategies, there's a dizzying array of options constantly being advertised to you...how do you know what opportunities to focus your time, effort, energy, and budget on?

    In this episode of Creative Juice, Jack and Circa break down opportunities in the industry for marketing your music so that you can choose the best vehicle for your growth! Learn about the differences between digital marketing, influencer campaigns, playlisting, and PR and the pros and cons of each strategy.

    Whether you're looking to work on your own music marketing or build a team, this episode will help you you survey your options and choose the most effective ways for you to grow your fan base, revenue, and business from top to bottom!

    DISCOVER:

    1. Why Having a Large Fan Base Offers More Leverage for Monetization

    2. How We Structured Our Agency to Seize Music Marketing Opportunities

    3. How Email, SMS Marketing, and Paid Ads Can Predictably Grow Your Career

    4. The Pros and Cons of Influencer Marketing

    5. The Risks Associated With Playlisting and How to Navigate Them

    6. Why PR Is Effective for Building Brand Authority

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

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    32 mins

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