We often see leadership portrayed as grand strategies and sweeping decisions made in corner offices.

But the true power of leadership lies not at the top of the pyramid, but on the ground, in the everyday interactions between team members and leaders.

Today, we speak with Scott Mann, a retired Green Beret who led elite teams under intense pressure in some of the world's most complex conflict zones.

His experiences in Afghanistan and other conflict zones shed light on leadership dynamics that translate powerfully to the world of business.

He shares his profound insights on forging unbreakable trust, leading through chaos, and why the success of any organization hinges on the strength of relationships at the local level.

Some of the lessons he shared:

✅ Why "social capital" could be your most valuable asset, especially in tough times.

✅ How to lead a high-performance team without burning yourself out (Scott's personal battle with PTSD offers a powerful lesson).

✅ The surprising power of vulnerability: Why pretending to have all the answers can backfire on leaders.

✅ Practical tips for building strong connections with your local team members, even if you're managing remotely.

Listen to part 1 of the conversation to learn strategies you can implement immediately to become a more impactful and inspiring leader!

Key Takeaways

Intro (00:00)

Importance of local context in leadership (12:04)

Building trust in low-risk situations (14:10)

Application of military leadership to civilian roles (19:15)

Personal struggles and the power of storytelling (24:14)

Harnessing personal challenges for leadership growth (28:23)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

Connect with Scott Mann

Get all his books from the Website: https://scottmann.com/

Instagram: https://www.instagram.com/scottmannauthor/

Facebook: https://www.facebook.com/ScottMannAuthor/

LinkedIn:https://www.linkedin.com/in/davidscottmann/

Twitter/X: https://twitter.com/rooftopleader

YouTube: https://www.youtube.com/channel/UCYOQ7CDJ6uSaGvmfxYC_skQ/videos

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In times like these in our home services industry, it's easy to lose sight of the core principles that make a contracting business thrive, regardless of size.

In this episode, Chris introduces his new cohost, Chad Peterman, a seasoned leader in the HVAC and plumbing industry. Chad brings a rich background in transforming operational practices and excelling in leadership.

Chad's journey wasn’t always smooth. Starting in a modest office, he faced the same challenges many contractors face today. How to motivate teams, optimize operations, and drive growth.

Through his dedication to leadership development and operational excellence, Chad transformed his business, achieving milestones many only dream of. Now, he’s ready to share these strategies with you!

In this revamp of the podcast, we're determined to deliver actionable advice, answer your burning questions, and inspire you to tackle the challenges we all face as we grow.

We’ll also cover the importance of understanding and implementing key performance indicators (KPIs) and how proper training can elevate a team's performance and business outcomes.

Tune in now to gain exclusive access to expert strategies and elevate your business practices!

Key Takeaways

Introduction of Chad as new cohost [00:00]

Focus on business operations and leadership skills [03:56]

Discussion on the importance of KPIs and operational metrics [14:19]

Launching a new business initiative [20:39]

Risks and innovative approaches in marketing [27:38]

Commitment to improving industry standards [41:14]

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

Connect with Chad Peterman

Website: https://www.petermanhvac.com/

Instagram: https://www.instagram.com/thepetermanbros/

Facebook: https://www.facebook.com/PetermanHVACIndianapolis/

LinkedIn: https://www.linkedin.com/company/petermanbros/

TikTok: https://www.tiktok.com/@petermanbros

YouTube: https://www.youtube.com/channel/UCW5U2lm25aOcW8amjO8gs_Q

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In the first part of our conversation with Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical, we talked about the fundamentals of building a home services business, including the importance of having streamlined systems and processes in place.

Now, in Part 2 of the conversation, we'll focus on digital marketing and financing strategies. These two are key for any home services business looking to succeed.

We'll discuss the struggle of generating quality leads through social media alone, how to strategically use financing options as a compelling call to action to increase sales, and the importance of being quick to respond to leads in the current market.

We'll also examine the power of data-driven marketing and why tracking marketing metrics is essential for evaluating the success of campaigns and making strategic adjustments.

Press play to learn how to generate leads using digital marketing for your home services business!

Key Takeaways

Intro (00:00)

Declining financing approval rates and impact on HVAC business (03:05)

Bringing in-house marketing management for a growing business (06:54)

Hiring a marketing manager and the importance of trust and measurable success (09:06)

Marketing KPIs and evaluating progress (16:12)

Using technology to track lead sources and costs for home service businesses (18:51)

Marketing strategies for home services (21:54)

Growing a privately held business with estate planning and acquisitions (27:40)

Additional Resources

👉 Connect with Mark Paup:

Website: https://goldenrulephc.com/

Instagram: https://www.instagram.com/_goldenrulephc_/

Facebook: https://www.facebook.com/GoldenRulePHC

LinkedIn: https://www.linkedin.com/company/goldenrulephc/

TikTok: https://www.tiktok.com/@goldenrulephce

YouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534

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➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.