• The WARC Podcast

  • By: WARC
  • Podcast
The WARC Podcast By cover art

The WARC Podcast

By: WARC
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  • Summary

  • Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
    WARC
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Episodes
  • Beyond performance marketing: Strategies to maximise short and long term outcomes

    Beyond performance marketing: Strategies to maximise short and long term outcomes
    May 2 2024

    WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Meta’s Harry Davison, Head of Marketing Science - Northern Europe, Middle East & Africa, Konstanze Fichtner, Marketing Science Partner, and Carl Johan Johansson Alm, Marketing Science Partner. Discussing how they approach best practices for performance marketing and measurement at Meta.

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    39 mins
  • 3 in 15: Decoding the Indian Gen Z

    3 in 15: Decoding the Indian Gen Z
    Apr 30 2024

    WARC’s Asia Editor Rica Facundo and India Editor Biprorshee Das talk about three key takeaways from the latest India Spotlight on Gen Z. Discussing how India’s Gen Z view themselves, how they spend money and what luxury means to them.

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    12 mins
  • Marketing Truth #4: Maximize reach to achieve the greatest impact

    Marketing Truth #4: Maximize reach to achieve the greatest impact
    Apr 25 2024

    In this fourth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Ilana Wiles, Ally Financial's director of strategic media planning, discuss how to plan an effective media campaign that accounts for crucial brand-building work and necessary activation.

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    39 mins
Marketing Economics
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